25 Sales Enablement Survey Questions to Boost Sales Productivity

Sales Rep Readiness & Confidence Survey

Why & When to Use

A sales readiness survey is like a quick health check for your team’s skills and confidence levels. Use it before and after trainings, big product launches, or major messaging swings to assess how prepared your reps feel. Knowing where confidence dips allows you to target coaching and resources more smartly.

This survey also captures how comfortable reps are with tough tasks like prospecting, demos, or closing. Tapping into their mindset with sales confidence questions reveals what’s working—and what’s not.

Ready to try one? Here are five sample questions:

1. How confident are you in articulating our value proposition to prospects?
   
2. Which part of the sales process do you feel least prepared for (prospecting, demoing, closing, etc.)?
   
3. Rate your comfort level with handling common objections.
   
4. What additional resources would help you meet quota this quarter?
   
5. On a scale of 1–10, how clear are you on your territory priorities?
   

This survey provides a direct line into your reps’ skill gaps and motivation. Armed with this intel, you can tailor trainings that stick and boost overall confidence—key ingredients of sales success.

Sales Content & Collateral Feedback Survey

Why & When to Use

Content isn’t just king—it’s the whole court in sales. To optimize sales collateral, regular feedback is a must-have. Conduct a content effectiveness survey right after launching new decks, one-pagers, or case studies. Quarterly check-ins keep your content library fresh, relevant, and sharp.

Why bother? Because even the slickest presentations don't help if reps can't find or trust them. And outdated content? That’s like using a floppy disk in the cloud era—no bueno.

Try these five questions to turn content chaos into clarity:

1. Which piece of collateral has helped you close the most deals in the past month?
   
2. How easy is it to locate the right content when you need it?
   
3. What percentage of the current content library feels outdated?
   
4. Rank the following content types (case studies, ROI calculator, product sheets) by usefulness.
   
5. What additional customer stories or data points would strengthen your conversations?
   

Collecting this feedback streams into smarter content creation, better enablement, and faster deal wins. Plus, reps love speaking up—so give them the mic!

Sales Tool Adoption & Efficiency Survey

Why & When to Use

Rolling out new sales tools without measuring adoption is like buying a Ferrari but never switching off cruise control. A tool adoption survey captures how much sales tech is actually helping reps. Ask this 30–60 days after launching a CRM, enablement platform, or call-recording tool to find opportunities and obstacles.

Maximizing your sales tech stack efficiency means cutting distractions and boosting productive time. Plus, understanding pain points helps your team get the training or tweaks they need.

Here’s a handy set of sample questions:

1. How frequently do you log into [tool name] during a typical workday?
   
2. Which features save you the most time, and why?
   
3. What obstacles prevent full adoption of the platform?
   
4. Estimate the time saved per week since adopting the tool.
   
5. What training or resources would increase your usage?
   

The insights from this survey will give your tech rollout a performance boost and ensure your investments pay off—not collecting e-dust.

Cross-Functional Alignment (Sales & Marketing) Survey

Why & When to Use

Sales and marketing alignment can be the difference between pipeline gold or pipeline garbage. A sales and marketing alignment survey deployed semi-annually helps spot where messaging or lead quality gaps are sneaking in.

By gathering pipeline quality feedback, sales leaders can educate marketing on fine-tuning campaigns and MQL definitions, boosting lead conversion rates.

Here are five questions to align the funnel funnels:

1. How accurately do inbound leads meet your ideal customer profile?
   
2. Rate the consistency of messaging between marketing and sales.
   
3. How effectively are MQL definitions communicated and followed?
   
4. Which marketing campaigns generated the most qualified conversations for you?
   
5. What feedback would you give marketing to improve lead quality?
   

This survey isn’t just about finger-pointing; it’s a conversation starter to build trust, unify goals, and amplify pipeline quality.

Onboarding & Training Effectiveness Survey

Why & When to Use

The sales jungle is tough for fresh reps, which is why a structured onboarding experience matters. A sales onboarding survey delivered at days 30, 60, and 90—plus after major training sessions—helps measure training effectiveness and identify missing pieces.

Understanding new reps’ experiences early means you can sharpen your curriculum and reduce attrition, making onboarding less ‘sink or swim’ and more ‘swim with style.’

Here’s a taste of five questions to get started:

1. How clear were your goals during your first 30 days?
   
2. Which onboarding module provided the most value?
   
3. What topics were missing from the onboarding curriculum?
   
4. How prepared did you feel to make your first customer call?
   
5. What would you change to improve future onboarding cohorts?
   

Feedback from these surveys turns your training into a well-oiled pipeline starter—setting new hires up to win right out of the gate.

Sales Manager & Coaching Effectiveness Survey

Why & When to Use

Sales managers are the unsung heroes in coaching reps to greatness. Use a sales coaching survey quarterly to get the lowdown on how managers are supporting their teams. Good coaching keeps reps motivated, focused, and on track.

With manager feedback questions, you can fine-tune leadership approaches and make your 1:1s count for everyone involved.

Five sample questions for strong coaching feedback include:

1. How frequently do you receive actionable coaching from your manager?
   
2. Rate the usefulness of your 1:1 meetings in achieving your goals.
   
3. How well does your manager tailor coaching to your individual needs?
   
4. What additional support would you like from leadership?
   
5. On a scale of 1–10, how motivated do you feel after coaching sessions?
   

This survey sheds light on the quality of coaching and helps managers become the sales whisperers their reps deserve.

Best Practices: Dos and Don’ts for Sales Enablement Surveys

Ready to ace your surveys? Here are some survey best practices to make sure your efforts shine:

• Do keep surveys short and focused. Long surveys lose attention fast.
• Do benchmark results over time. Trends reveal deeper insights.
• Do close the feedback loop. Tell your team what you learned and how you’ll act.
• Do mix quantitative and qualitative questions. Numbers give scale; open answers give color.
• Do schedule surveys thoughtfully. Avoid survey fatigue by timing them strategically.
• Do encourage honest feedback by ensuring anonymity if needed.
• Do customize questions to fit your company’s unique sales process.

And some things to avoid:

• Don’t ask leading questions. Keep surveys neutral to get genuine opinions.
• Don’t survey too often. Over-surveying kills response rates.
• Don’t ignore the data. Collecting feedback without action wastes trust.
• Don’t overload reps with too many open-ended questions. Keep it bite-sized and manageable.
• Don’t skip testing your survey with a small group before full launch. Fix issues early.
• Don’t forget to share the purpose of the survey upfront. Transparency drives participation.
• Don’t rely solely on surveys. Use them as one tool among others for data-driven sales enablement.

Following these pointers will help you increase response rate and create a culture of continuous improvement fueled by data-driven sales enablement.

Conclusion & Next Steps

Now that you’re armed with a variety of sales enablement survey questions and tips, it’s time to get moving! Pick one survey type from this guide and launch it this week. Measure, learn, and iterate. For a quick start, download our ready-to-use survey template or subscribe for more juicy sales enablement hacks. Remember, sales enablement survey questions aren’t just data—they’re your next competitive advantage!