28 Website Redesign Survey Questions

Audience Needs and Intent Survey

Sample questions

1. What are you usually trying to accomplish when you visit our website?

2. What information do you expect to find on our website but currently struggle to locate?

3. Which topics, tools, or resources would you like us to add to the website?

4. When choosing a company like ours, what information matters most to you?

5. What would make our website more useful for your needs?

This survey helps you learn what visitors came for, not just where they clicked.

Why & When to Use

If you are collecting website survey questions about usability, this survey is a smart early move. It helps you define what people actually want from the redesigned site so your structure, content, and features match real user goals.

Here’s the thing, people visit with different intent. Some want answers, some want to buy, and some just need support without going on a tiny internet treasure hunt.

That is why this survey works so well during the website redesign discovery process. It is one of the most practical website redesign discovery questions sets because it uncovers informational, transactional, and support-related intent before you start reorganizing pages.

It also fits naturally into larger website redesign survey questions, survey questions for website design, and other questions to ask when redesigning a website. Plus, the responses give you useful clues for content strategy and site architecture, which is where the good stuff starts.

As you review answers, group them into themes like:

• pricing

• services

• trust signals

• support

• education

On top of that, use those patterns to prioritize new pages, tools, and resources. This is how you turn loose feedback into focused action, instead of building a prettier site that still leaves people squinting.

Early redesign research should uncover users’ top tasks and findability problems before changing navigation or IA, improving content access and usability. Source

Branding and Messaging Perception Survey

Sample questions

1. After visiting our website, how would you describe our brand in a few words?

2. How clearly does our website explain what we offer?

3. What, if anything, makes our company seem trustworthy on the website?

4. Is there anything about the website that feels outdated, generic, or inconsistent?

5. How well does our website communicate what makes us different from competitors?

This survey shows you whether your website actually sounds like your brand, or just wears the company colors and hopes for the best.

Why & When to Use

Use this survey to measure how well your current website communicates your value, credibility, and differentiation. It helps you see whether visitors understand who you are, what you do, and why they should pick you over the other tabs they already have open.

Here’s the thing, when stakeholders say the site "looks outdated" or "doesn’t reflect the brand anymore," the issue is often bigger than visuals. The real problem may be weak messaging, fuzzy positioning, or trust signals that forgot to show up for work.

This makes it especially useful in questions website redesign teams ask early on, and in website redesign questions to ask client during discovery. For service businesses and B2B brands, that matters a lot because buyers are judging expertise, clarity, and credibility fast.

As you review responses, pay close attention to:

• visual identity

• tone of voice

• trust signals

• clarity of value proposition

Plus, compare customer wording with your internal brand messaging. If answers feel vague, generic, or inconsistent, that usually points to a homepage and messaging strategy problem, not just a design problem.

On top of that, this survey can expose gaps between internal brand goals and audience perception, which is exactly the kind of truth good website redesign survey questions are supposed to uncover.

Content and Information Architecture Survey

Sample questions

1. How easy is it to understand the labels in our website navigation?

2. Which sections of the website feel unnecessary, repetitive, or hard to understand?

3. What information do you think should be easier to access from the homepage?

4. Were there any terms, labels, or menu items that felt unclear?

5. How would you organize the website differently to make information easier to find?

This survey helps you spot whether your content structure makes sense to real people, not just the team that named everything three years ago.

Why & When to Use

Use this survey to evaluate how well your website content is organized, labeled, and prioritized. It shows you whether people can move through the site smoothly, understand page names, and follow the path to the information they want without playing hide-and-seek with your menu.

Here’s the thing, this is one of the most useful questions website survey questions about usability website redesign teams ask before sitemap revisions, menu restructuring, and content pruning. If visitors cannot tell where to click next, your content flow is probably working against you.

This survey helps you uncover whether users understand:

• navigation labels

• page naming

• category logic

• internal linking

• navigation paths from one page to the next

Plus, open-ended responses are gold here because they reveal how people describe your content in plain language. That makes this especially valuable in website redesign discovery questions, website redesign survey questions, and questions to ask when redesigning a website.

On top of that, watch for signs that internal jargon is confusing users. If labels make perfect sense to your team but leave visitors guessing, that is a strong clue your architecture needs a cleanup, not just a prettier header.

Tree testing research shows unclear navigation labels and category structures directly reduce findability, making them critical to evaluate in website redesign surveys (NN/g).

Conversion and Lead Generation Survey

Sample questions

1. What would help you feel more confident about contacting us or making a purchase?

2. Did you see a clear next step on our website?

3. What information is missing that would help you decide faster?

4. What nearly stopped you from filling out a form, booking, or buying?

5. Which call to action on our website feels most relevant to your needs?

This survey shows you where interest is stalling right before action, which is where the money usually starts clearing its throat.

Why & When to Use

Use this survey to uncover what stops visitors from taking the next step, whether that means contacting you, booking a demo, requesting a quote, or making a purchase. It helps you find the friction between “this looks good” and “okay, I’m doing it.”

Here’s the thing, if your traffic looks healthy but conversions feel weak, this is one of the highest-value website redesign questions you can ask. It is especially useful when your redesign goals focus on more leads, more sales, or better performance from high-intent pages.

This section is practical for:

• marketers

• sales teams

• business owners

• anyone reviewing questions website redesign efforts should answer before changing key pages

Plus, the findings help you improve the parts of the site that influence action most directly, including:

• calls to action

• trust-building elements

• forms

• pricing transparency

• testimonials, reviews, and other proof elements

On top of that, try to separate information gaps from usability barriers. If people want more details, that is a content issue. If they are ready but get stuck on the form or page flow, that is a usability problem wearing a fake mustache.

Use these website redesign survey questions to spot friction near pricing, contact, demo, and checkout pages, where small fixes can lead to very un-small results.

Technical, Mobile, and Accessibility Survey

Sample questions

1. What devices do you primarily use to access our website?

2. How well does our website work on your phone or tablet?

3. Have you experienced any issues with page speed, loading, or broken elements?

4. Is the text on our website easy to read and interact with?

5. Have you encountered any accessibility issues, such as difficulty with navigation, contrast, forms, or media?

This survey helps you catch the frustrating little technical problems that quietly push people away before your content even gets a fair shot.

Why & When to Use

Use this survey to collect feedback on site performance, mobile experience, readability, and accessibility barriers. It helps you understand whether people can actually use your site easily, not just whether they visited it.

Here’s the thing, analytics can tell you a page has a high bounce rate, but they usually cannot tell you that a button vanished on Android or that your text looks microscopic on a phone. That is why these website redesign questions matter so much.

This survey is especially useful when:

• mobile engagement is high

• bounce rates are elevated

• users report usability problems

• you are planning a mobile-first redesign

• you need sharper website redesign discovery questions before making UX changes

On top of that, asking what devices do you primarily utilize to access the internet gives you valuable audience context. It is one of those website redesign survey questions that helps you match design decisions to real user habits, not office-chair guesses.

Real feedback also reveals accessibility issues analytics alone cannot explain, including problems with:

• navigation

• contrast

• form fields

• media playback

• tap targets and text readability

Plus, if the same complaint keeps showing up on one device type during an important task, move it to the top of your fix list fast.

Website Redesign Survey Best Practices

Sample questions

1. Which audience segment should receive this survey first?

2. What specific redesign decision will each question help inform?

3. Are any questions too vague, leading, or difficult to answer?

4. Are we balancing quantitative ratings with open-text responses?

5. How will we categorize and act on the survey results once responses come in?

A smart survey framework helps you collect feedback you can actually use, instead of a messy pile of opinions wearing business casual.

Why & When to Use

Use this section before you send questions website redesign surveys to clients, customers, or internal stakeholders. It gives you a practical framework for building a useful questionnaire without bias, fluff, or enough complexity to make everyone mysteriously "circle back later."

Here’s the thing, better survey design leads to better redesign decisions. Strong website redesign questions help you connect responses to real choices about UX, content, branding, and conversion.

Keep your survey clean and goal-focused by following a few simple dos and don’ts.

• Do keep surveys short and tied to specific redesign goals.

• Do ask one idea per question.

• Do mix rating scales, multiple-choice, and open-ended formats.

• Do segment responses by audience type, device, or customer stage.

• Do align website redesign discovery questions with decisions you actually need to make.

• Don’t ask generic questions with no decision-making value.

• Don’t use leading wording that nudges people toward your preferred answer.

• Don’t cram every possible topic into one survey.

• Don’t ignore negative feedback or unusual comments before reviewing patterns.

• Don’t collect website redesign survey questions without a plan to analyze and act on the results.

Plus, skip unrelated template wording like section 3: digital ethics and responsibility do you verify the credibility of online sources before sharing information? If it does not fit your redesign goals, it does not belong.

Internal Stakeholder and Client Alignment Survey

Sample questions

1. What are the top three goals for the website redesign?

2. What problems with the current website are most urgent to fix?

3. Which pages, features, or content areas matter most to the business?

4. What do you want visitors to do more often on the redesigned website?

5. How will we measure whether the redesign is successful?

This survey gets everyone pointing at the same target before the redesign starts throwing around shiny ideas.

Why & When to Use

Use this survey during kickoff and discovery to gather input from business owners, executives, marketers, sales teams, support teams, and clients before redesign work begins. It is one of the most useful website redesign questions to ask client groups and internal teams when you need clear priorities early.

Here’s the thing, internal opinions are valuable, but they are not the same as proven user needs. This survey helps you capture stakeholder expectations while keeping room to validate those ideas with research later.

It is especially helpful if you are building a website redesign questionnaire for planning, scoping, or decision-making. Plus, it helps prevent scope drift, mixed priorities, and those classic "wait, I thought we were doing something else" moments.

As you review answers, document KPI-focused responses clearly so the redesign has measurable business targets.

• Track goals like leads, demo requests, purchases, support deflection, or engagement.

• Separate personal preferences from evidence-backed user needs.

• Flag disagreements between teams early, before they turn into expensive revisions.

• Use responses to shape website redesign discovery questions for follow-up interviews.

On top of that, avoid irrelevant filler like thank you for taking part in this digital citizenship survey. If a question does not support alignment, it is just taking up valuable survey real estate.

Turn Survey Insights Into a Smarter Website Redesign

Sample questions

1. Which survey themes appeared most often across audience groups?

2. What issues have the highest impact on user experience or conversions?

3. Which feedback points support immediate quick wins?

4. What redesign changes require deeper strategy or stakeholder approval?

5. How will we validate that the new website actually solves the problems respondents identified?

Raw feedback becomes useful when you turn it into clear priorities, not a giant spreadsheet that quietly judges you from the corner.

Why & When to Use

Use this final step after collecting responses, once your website redesign survey questions have done their job and you need an action plan. Survey questions for website redesign only matter if the answers shape strategy, content, UX, and testing.

Here’s the thing, strong questions website redesign teams ask during discovery are only the starting line. Once responses come in, sort them by theme, urgency, and business impact so patterns become easier to act on.

Group feedback across areas like:

• UX pain points

• Messaging clarity

• Content gaps

• Mobile experience

• Conversion paths

Plus, look for overlap between stakeholder input, customer feedback, and analytics. If ten people complain about navigation and your data shows drop-offs there too, that is your neon sign.

This is also the moment to separate quick wins from bigger decisions.

• Fix obvious usability issues fast

• Flag strategic changes that need approval

• Prioritize updates tied to conversions or core user tasks

• Turn repeated feedback into website redesign discovery questions for follow-up research

On top of that, skip random filler like section 3: digital ethics and responsibility do you verify the credibility of online sources before sharing information? or what devices do you primarily utilize to access the internet? unless it truly supports the project.

Use surveys to guide decisions, then validate redesign changes with testing and post-launch feedback.