32 Likert Scale Survey Questions Examples: Ultimate Guide

Choosing the Right Likert Point Scale (3- vs 5- vs 7- vs 11-Point)

Size Really Does Matter: Which Point Scale Wins?

You might be wondering, “Is five better than three? Is seven too much?” Picking the right number of points is a balancing act between detail and simplicity. Each point scale type comes with its flair—and its flaws.

3-Point Likert Scale

A 3-point scale keeps things ultra-simple: usually “Agree,” “Neutral,” and “Disagree.” Use this for:

• When respondents need clarity and brevity.
• Young participants or situations where time is tight.
• Surveys where detail is less important than general feel.

Drawback? Limited nuance. If you want subtle shades of opinion, three may be too blunt.

5-Point Likert Scale

The 5-point scale is the crowd favorite. It snaps opinions into “Strongly Agree,” “Agree,” “Neutral,” “Disagree,” and “Strongly Disagree.” Why is it a classic?

• Perfect sweet spot between granularity and simplicity.
• Reduces respondent fatigue—nobody gets lost or overwhelmed.

It’s universally accepted for everything from training feedback to customer surveys.

7-Point and 11-Point Likert Scales

Need to capture shades of nuance? Go deep with a 7-point or 11-point scale. These offer:

• Greater sensitivity—find micro-shifts in opinion.
• Better for advanced academic or psychometric research.

Remember, more points also mean more choices. If your respondents aren’t detail-loving, lengthy scales can lead to survey fatigue or hasty answers.

How Do You Choose?

Focus on your research goals:

• For quick insights or young audiences, use 3- or 5-point scales.
• For complex attitudes or statistical analysis, 7- or 11-point scales are your friends.
• Think about respondent fatigue: More points can mean more effort.

Whatever you pick, prioritize clarity and usability for higher response and better data quality.

Research indicates that 5- to 7-point Likert scales are generally optimal, balancing detail and respondent ease. (taso.org.uk)

Agreement Likert Scale Questions

Why and When to Use the Agreement Scale

Agreement scales shine when you want to gauge how much your audience agrees or disagrees with a statement. They’re perfect for sniffing out perceptions, beliefs, or approval of statements about almost anything.

• Use in employee engagement to discover if teams feel recognized or aligned with company values.
• Ideal for brand perception surveys, revealing how much people believe a certain attribute about your product.
• In social research, agreement statements quickly tap into public sentiment about policies, norms, or behaviors.

Agreement scales are a go-to tool because people can relate to terms like “agree” and “disagree”—no confusing jargon, just direct, honest feedback.

Sample Agreement Questions

1. “I feel valued for the work I do at this company.”

2. “The product’s user interface is intuitive.”

3. “Environmental sustainability is important to me when choosing a brand.”

4. “Remote meetings are as productive as in-person meetings.”

5. “I would recommend this university to prospective students.”

Each of these captures a single opinion and works beautifully with a classic 5-point scale. Try using agreement questions in annual reviews, policy studies, and market research to unlock deeper insights.

Satisfaction Likert Scale Questions

Why and When to Use the Satisfaction Scale

When you want to find out if people love, hate, or feel “meh” about an experience, call in the satisfaction scale. This point scale is your best friend for measuring contentment across touchpoints—like customer service, events, or new hires’ onboarding.

• Essential for customer experience (CX) teams seeking instant feedback on journeys and moments that matter.
• An underlying tool for Net Promoter Score (NPS) follow-ups—“What made you give that score?”
• Post-event feedback relies on these to know what wowed (or bored) the crowd.

A satisfaction scale spells out clearly where things are amazing and where you might need to sprinkle some magic dust.

Sample Satisfaction Questions

1. “How satisfied are you with the checkout process on our website?”

2. “Rate your overall satisfaction with the hotel cleanliness.”

3. “How satisfied were you with the onboarding training you received?”

4. “Please indicate your satisfaction with our customer support response time.”

5. “Overall, how satisfied are you with your current healthcare plan?”

These questions keep it focused on a specific experience, making it easy for respondents to score their level of happiness. Use satisfaction scales after every major event, product launch, or interaction for immediate, actionable insights.

Research indicates that using an odd number of response options in Likert scales, such as 5 or 7, enhances data quality by providing a clear midpoint and reducing respondent confusion. (surveylegend.com)

Importance Likert Scale Questions

Why and When to Use the Importance Scale

If you want people to vote on what matters most, look no further than the importance scale. These point scales uncover which features, benefits, or values your audience actually cares about—pure research gold for prioritizing and smarter resource allocation.

• Pinpoint which features to build first in product development; no more guessing games!
• Super useful for strategic planning, helping you focus on what actually moves the needle.
• Valuable in feature ranking, highlighting what your market can’t live without.

These questions dig below the surface and identify the top priorities straight from your users’ mouths.

Sample Importance Questions

1. “How important is mobile app security to you?”

2. “Rate the importance of price when purchasing organic food.”

3. “How important is flexible scheduling in your decision to accept a job offer?”

4. “Please indicate the importance of eco-friendly packaging.”

5. “How important is instructor feedback in your online learning experience?”

When you want your product roadmap or policy draft to reflect what people really care about, the importance scale is the only way.

Frequency Likert Scale Questions

Why and When to Use the Frequency Scale

Sometimes, you’re less interested in “what” and more curious about “how often.” That’s where the frequency scale comes alive, helping you measure the frequency of behaviors, habits, or events with clarity.

• Great for usage pattern research—see how often your app or feature is actually used.
• Health studies love this for tracking exercise, symptoms, or medication adherence.
• Marketing segmentation depends on frequency to separate super-users from light dabblers.

The frequency scale delivers clear, actionable data on patterns that drive your most important metrics.

Sample Frequency Questions

1. “How often do you stream videos on a mobile device?”

2. “In the past month, how frequently have you used our loyalty rewards?”

3. “How often do you consult online reviews before making a purchase?”

4. “How frequently do you experience app crashes while using our software?”

5. “How often do you exercise for at least 30 minutes?”

Frequency questions are best paired with choices like “Never,” “Rarely,” “Sometimes,” “Often,” and “Always.” It doesn’t get simpler—or more powerful—for tracking real habits.

Likelihood / Intent Likert Scale Questions

Why and When to Use the Likelihood Scale

If you’re ready to predict the future (minus the crystal ball), the likelihood scale is the tool for you. It’s all about estimating how likely someone is to do something—crucial for churn analysis, forecasting, and campaign planning.

• Churn analysis needs this to spot risk and opportunity populations—who's likely to leave, who might stay.
• Use with NPS as follow-up: “You’d recommend us, but how likely are you to come back?”
• Demand forecasting and marketing planners love intent scales for launching new features.

It helps you separate intention from actual behavior and tailor your efforts where they count.

Sample Likelihood Questions

1. “How likely are you to purchase from us again in the next three months?”

2. “How likely are you to switch to a competitor if prices increase?”

3. “How likely is it that you will attend our next webinar?”

4. “How likely are you to recommend our new app to a colleague?”

5. “How likely are you to upgrade to a premium plan within the next year?”

Likelihood scales keep you a step ahead—whether you’re growing your product, preventing churn, or just making bolder business bets.

Dos and Don’ts: Best Practices for Crafting High-Quality Likert Scale Surveys

Dos for Stellar Likert Surveys

Crafting a top-notch Likert survey isn’t just about writing any old statement. It's about clarity, balance, and scientific rigor. Here’s what you should always do:

• Do keep statements concise and unambiguous, so there’s no room for misinterpretation.

• Do balance positive and negative wording, which helps prevent everyone from mindlessly agreeing (a sneaky bias called acquiescence).

• Do pre-test scales for reliability (use tools like Cronbach’s alpha) and clarity, so you don’t get surprised later.

• Use single ideas per statement—never double up questions.

• Adopt consistent language across your survey to build trust and improve accuracy.

Don’ts to Dodge Like a Pro

Even pros make mistakes—but with these guidelines, you can dodge the big ones:

• Don’t combine multiple ideas in one statement; double-barreled questions confuse respondents and muddy your data.

• Don’t omit a neutral option unless there’s a specific research rationale—some folks really do feel smack in the middle.

• Don’t randomize scale direction half-way through your survey; consistency helps people answer quickly and truthfully.

• Avoid jargon or overly complex statements.

• Never assume everyone is familiar with your product or process—add context if needed.

Flawless Likert surveys depend on these small tweaks—they add up to big improvements in response quality and reliability.

Key Takeaways & Next Steps

Not to brag, but Likert scales are a data-lover’s dream. They make it easy to understand what people think, feel, and plan to do—all with the tick of a box. Use agreement scales for opinions, satisfaction for delight, importance for priorities, frequency for habits, and likelihood for the future.

Pick your scale wisely, keep your questions clear, and watch your insights soar. Ready to get started? Download a Likert survey template or level-up with advanced analytics like mean score comparisons and factor analysis. If you craft surveys with care, the power of effortless insight is in your hands.