32 Spa Survey Questions to Boost Satisfaction & Revenue

Post-Treatment Feedback Survey

Why & When to Use

Nothing’s quite as revealing as post-treatment feedback—it’s where the magic (or missed opportunity) is caught, moment by moment. These surveys are best delivered immediately after a treatment, either through a friendly SMS, a quick email, or even a quick tap on a spa tablet at checkout. They offer a mirror to the quality of individual treatments and therapists.

Post-treatment surveys directly impact:

• Personalizing future visits, letting you remember every knot and preference.

• Therapist training and recognition, by highlighting exceptional care or areas for coaching.

• Upselling and revenue, since suggestions based on direct feedback are always more effective.

Guests will feel genuinely cared for when asked about detailed aspects of their session, from therapist skill to the comfort of the furnishings. This attention to detail translates into measurable improvements and heartfelt reviews.

5 Sample Questions

1. How satisfied were you with the pressure, technique, and duration of your treatment?

2. Did your therapist address all areas of concern discussed during consultation?

3. How comfortable were the treatment room, table, and linens?

4. Were the recommended retail products relevant to your needs?

5. Would you book this treatment again or try a different one next time? Why?

Post-treatment surveys can be the beginning of a beautiful friendship, where each visit feels more customized than the last. They turn basic treatments into transformational experiences.

Implementing post-treatment feedback surveys in spas enhances service quality and customer satisfaction by identifying areas for improvement and personalization. Source

Facilities & Amenities Survey

Why & When to Use

A stunning spa is more than massaging hands—it’s plush robes, gleaming tiles, and that signature scent lingering in the air. Evaluating your facilities is critical, especially right after a renovation, quarterly housekeeping blitz, or when launching new amenities. Feedback here drives the decisions that make your spa more than just a service—it makes it an escape.

Deploying facilities and amenities surveys help you:

• Prioritize capital improvements by letting guests vote with their honest impressions.

• Catch overlooked maintenance issues, such as a cranky sauna or understocked lounge.

• Keep your spa spaces inviting and Instagram-worthy.

Offering this survey quarterly ensures you’re always one step ahead of the repairman and provides clarity on what’s delightful and what’s dated.

5 Sample Questions

1. How would you rate the cleanliness of our locker rooms and wet areas?

2. Were relaxation lounges adequately stocked with refreshments and reading materials?

3. Did you encounter any equipment that was out of service?

4. How appealing was the spa’s scent, lighting, and background music?

5. Which additional amenities would you like us to introduce?

The best spas are remembered not just for their massages, but for every borrowed book, soft towel, and calming candle. These surveys ensure your space is as memorable as your service.

Staff Professionalism & Service Quality Survey

Why & When to Use

Your staff are your spa’s heartbeat—every smile, gentle explanation, and discreet checkout leaves an impression. Surveying for professionalism and service quality is key, whether it’s monthly or after critical guest moments, like first greetings or post-treatment goodbyes. This feedback shapes both your team’s growth and the soul of your guest service.

Consistent evaluation of staff performance:

• Reveals training needs for sharper, more consistent guest interactions.

• Spotlights staff who go the extra mile, feeding your internal recognition programs.

• Identifies dropped balls in the service sequence, so you can patch them up before they become a trend.

A truly stellar spa experience is as much about human warmth as it is about hot stones and essential oils.

5 Sample Questions

1. How welcome did you feel upon arrival?

2. Did our staff explain treatment options and contraindications clearly?

3. How well did the team respect your privacy and comfort during your visit?

4. Did any staff member exceed your expectations? If yes, please name them.

5. Were payment and re-booking handled efficiently and discreetly?

Prompt, caring feedback about staff ensures a cycle of continual improvement—and happy, loyal team members. When guests feel seen and staff feel valued, magic happens both front- and backstage.

Servant leadership positively influences work ethic culture in the hospitality industry, with burnout serving as a pivotal mediating factor. (arxiv.org)

Membership & Loyalty Program Survey

Why & When to Use

Membership and loyalty programs are the foundation of recurring revenue, but only if guests truly love them. Annual surveys—or those tied to big program changes—unveil what your most loyal customers treasure. This is how you add value, remove friction, and multiply word-of-mouth referrals.

These surveys clarify:

• What turns casual customers into die-hard fans (and what might be missing).

• How easy or hard perks are to use, because nothing should mess with post-massage bliss.

• Which fresh ideas would increase renewals or motivate more frequent visits.

A smart spa listens fiercely to its closest regulars, ensuring that the loyalty program feels like an indulgence, not a chore.

5 Sample Questions

1. What influenced your decision to join (or not join) our membership program?

2. How satisfied are you with member-only benefits (e.g., discounts, priority booking)?

3. How easy is it to redeem loyalty points or perks?

4. Which new benefits would motivate you to renew your membership?

5. How likely are you to recommend our membership to friends? Why?

Loyalty surveys delight your best customers and future-proof your programs, ensuring more years of happy, pampered guests. It’s win-win spa math.

Online Booking & Pre-Visit Experience Survey

Why & When to Use

First impressions start online—before a single toe dips in a hot tub. Your online booking and pre-visit survey is your 24/7 front desk, sniffing out digital snags and optimizing what guests see and feel before arrival. Feedback here can turn a single visit into a loyal relationship.

Key advantages of this timely survey:

• Capture issues with your website, from unavailable slots to missing information.

• Strengthen communication, so confirmation emails or texts don’t end up in the ether.

• Improve UX and boost conversions, making it easy for guests to book—and rebook.

Deliver this survey just after online booking or shortly before arrival to ensure real-time accuracy and fix friction before real-world check-in.

5 Sample Questions

1. How easy was it to find available time slots for your preferred treatment?

2. Did the website provide all information needed about treatments and pricing?

3. How satisfied are you with confirmation and reminder communications?

4. Did you encounter any technical issues during the booking process?

5. What additional information would have enhanced your pre-visit planning?

A smooth online experience is modern spa magic—and the gateway to full treatment rooms and happy, return-ready guests.

Spa Safety & Hygiene Confidence Survey

Why & When to Use

Spotless towels, sanitized saunas, and zero mystery smudges—spa safety is everything, especially post-pandemic. Confidence surveys bridge the trust gap, showing guests that health is your top concern. Running these semi-annually or after protocol changes keeps you ahead of both outbreaks and bad reviews.

Collecting safety and hygiene feedback:

• Builds trust with health-conscious guests, making them more likely to visit and recommend.

• Highlights overlooked cleaning opportunities, before someone else spots them first.

• Reassures your community that your spa remains a safe, pampering escape.

As public health trends change, so do guest expectations—so it pays to show you’re listening and improving continuously.

5 Sample Questions

1. How confident did you feel in our sanitation practices during your visit?

2. Were hand-sanitizer stations and signage readily available?

3. Did staff follow visible hygiene protocols (mask, glove use, linen changes)?

4. Did you notice any areas that required additional cleaning attention?

5. What further measures would increase your sense of safety?

Safety surveys turn concern into comfort, transforming anxiety into steamy serenity—and keeping your spa’s reputation squeaky clean.

Dos and Don’ts: Best Practices for Crafting Spa Survey Questions

Crafting the perfect spa feedback form is a balancing act. Too long, and you lose them; too short, and you miss key details. Here’s how to nail it every time:

• Do keep surveys short, sweet, and to the point. Under three minutes is the magic mark.

• Do blend question types—some scales, a dash of multiple choice, a sprinkle of open-ended queries—for well-rounded insight.

• Do personalize follow-up emails, especially when feedback is less than glowing. Turn bad days into loyal guests with clever, caring gestures.

• Don’t ask double-barreled questions. Don’t bundle "cleanliness and ambience" into one—split them up for clarity.

• Don’t delay sending time-sensitive surveys. Strike while the memory is hot for the best data.

• Don’t ignore negative feedback. Publicly thank, privately solve, and always close the feedback loop.

Above all, make every guest feel their opinion matters, and your spa’s path to five-star stardom is all but guaranteed. If surveys ever feel stuffy, add a smile or playful thank-you—relaxation should start right in the inbox!

Conclusion

Spa survey questions are the unsung heroes behind guest smiles and glowing reviews. Every check-in and checkout is an opportunity to listen and improve. Well-crafted surveys create lasting loyalty and service excellence. Tailor your forms for every touchpoint and see satisfaction (and revenue) soar. A spa that listens is a spa that thrives—one feedback form at a time.