30 Salon Survey Questions to Boost Client Loyalty & Revenue
Discover 30 expert salon survey questions with sample prompts to boost beauty salon customer satisfaction and drive lasting client loyalty.
Introduction
In the bustling world of salons, standing out is no easy feat. Structured feedback, like salon survey questions, is your secret weapon to boost hair salon feedback and enhance beauty salon customer satisfaction. Deploying surveys at key moments—post-visit, quarterly, or after introducing new services—can transform your salon into a client magnet.
Customer Satisfaction Survey
Why & When to Use This Survey Type
A post-visit salon survey is your go-to tool to capture immediate reactions. Sending it within 24–48 hours helps you gauge overall experience and spot potential churn risks. It's also a goldmine for tracking your Net Promoter Score (NPS) and addressing issues before they escalate.
Sample Questions
- On a scale of 0–10, how likely are you to recommend our salon to friends or family?
- How satisfied are you with your overall visit today? (Very satisfied → Very dissatisfied)
- What did you enjoy most about your appointment?
- Was there anything we could have done to improve your experience?
- How well did the final result meet your expectations?
Implementing Net Promoter Score (NPS) surveys in salons can significantly enhance client satisfaction and retention by promptly addressing feedback and improving services. (amomentspeace.com)
Create your survey, it's 100% free
Creating your salon survey with HeySurvey is a breeze. Just follow these three easy steps, and you'll be ready to collect valuable feedback in no time!
Step 1: Create a New Survey
Start by opening HeySurvey and choosing how you want to begin. For a quick start, pick a pre-built template that fits your survey type—like a customer satisfaction or service-specific quality survey. This sets up the basic structure for you. You can also start from scratch or use text input creation if you prefer. Once selected, the Survey Editor will appear, where you can name your survey and get ready to add questions.
Step 2: Add Questions
Hit the Add Question button and choose the question types that best capture the info you want. Mix rating scales for easy scores (like NPS) with open-ended prompts to dig deeper. For example, use scale questions to ask "How satisfied are you?" and text questions to gather detailed comments. Customize each question’s text, make them required if needed, and even add images or descriptions for clarity.
Step 3: Publish Your Survey
Preview your survey to see it through your clients’ eyes, then hit Publish when you’re satisfied. You’ll get a shareable link to send out after visits or during specific timeframes. Remember, you’ll need an account to publish and view results, so sign up if you haven’t already.
Bonus Step 1: Apply Branding
Make your survey unmistakably yours by uploading your salon’s logo in the top left corner via the designer sidebar. You can also tweak colors, fonts, and backgrounds to match your brand vibe. Nothing says “professional” like a survey that looks as polished as your salon.
Bonus Step 2: Define Settings or Skip Into Branches
Set start/end dates, response limits, or redirect URLs in the settings panel to control when and how clients interact with the survey. Want to personalize the experience? Use branching to send respondents down different paths based on their answers—for instance, diving deeper if they rate satisfaction low.
Ready to dive in? Open a salon survey template below and start creating!
Service-Specific Quality Survey
Why & When to Use This Survey Type
After a client tries a new service, like balayage or a keratin treatment, a salon treatment survey can uncover technique-related insights and upsell opportunities. It's your chance to fine-tune services and boost client satisfaction.
Sample Questions
- Which service did you receive today?
- How satisfied are you with the longevity of the [service] results so far?
- Did the stylist explain after-care instructions clearly?
- What would make you book this service again?
- Are you interested in complementary add-ons (e.g., gloss treatment, trim)?
A study found that 70% of UK salon clients experience a boost in self-confidence immediately after a salon visit. (kao.com)
Staff Professionalism & Expertise Survey
Why & When to Use This Survey Type
Focusing on stylist communication, technical skill, and friendliness, this survey is best sent quarterly or after staff changes. It ensures your team maintains top-notch service and client rapport.
Sample Questions
- How confident did your stylist appear while performing the service?
- Did the stylist listen actively to your hair goals and concerns?
- How would you rate the stylist’s product knowledge?
- Did you feel welcomed and valued by the front desk team?
- Would you request the same stylist for your next appointment? Why or why not?
Pricing & Value Perception Survey
Why & When to Use This Survey Type
Conduct this survey semi-annually or before price adjustments to understand perceived value and prevent sticker shock. It's crucial for aligning pricing with client expectations.
Sample Questions
- How fair do you find our current pricing for the quality received?
- If prices increased by 10%, would you still book with us?
- Which service do you feel delivers the greatest value?
- What add-ons or packages would make our services more appealing?
- Do promotions or loyalty rewards influence your booking decisions?
A survey by Boulevard found that 40% of consumers prioritize price point when selecting a new salon, underscoring the importance of aligning pricing with client expectations. (businesswire.com)
Salon Ambience & Cleanliness Survey
Why & When to Use This Survey Type
Ideal for salons undergoing renovations or enforcing new hygiene standards, this survey gauges client comfort and satisfaction with the salon environment.
Sample Questions
- How would you rate the overall cleanliness of our salon?
- Did you feel comfortable with our sanitation protocols?
- How appealing is the salon’s décor and atmosphere?
- Were waiting areas tidy and relaxing?
- What could we improve in terms of ambience?
Booking & Scheduling Experience Survey
Why & When to Use This Survey Type
Sent immediately after an online or phone booking interaction, this survey optimizes the booking process and reduces no-shows. It's key to streamlining client scheduling.
Sample Questions
- How easy was it to find an appointment slot that fit your schedule?
- Which booking channel did you use (website, app, phone, social media)?
- Did you receive appointment reminders in a timely manner?
- How satisfied are you with our cancellation or rescheduling process?
- What could we do to improve our booking system?
New Service Adoption & Trend Insight Survey
Why & When to Use This Survey Type
Conducted before launching new treatments, this survey gauges interest and price sensitivity, ensuring your salon stays ahead of trends.
Sample Questions
- Which new services would you most like us to introduce?
- How much would you be willing to pay for a [proposed service]?
- What trends are you seeing on social media that you wish we offered?
- Would you attend a demo event or workshop for new beauty treatments?
- How likely are you to book a subscription or membership plan?
Best Practices: Salon Survey Dos & Don’ts
Do:
- Keep surveys under 10 questions to avoid fatigue.
- Personalize subject lines and send within optimal timeframes (24–48 hours post-visit for satisfaction, Monday mornings for new trends).
- Mix quantitative (Likert/NPS) and qualitative (open-ended) items for actionable data.
Don’t:
- Ask leading or double-barreled questions that skew results.
- Ignore mobile optimization—most clients complete surveys on phones.
Offering small incentives (loyalty points, discount vouchers) and closing the feedback loop (email follow-up, public responses) can boost participation and satisfaction.
Conclusion
Implementing targeted salon surveys is a game-changer for client loyalty and revenue. By focusing on key areas and following best practices, your salon can thrive in a competitive market.
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