25 Pet Survey Questions for Ultimate Pet-Owner Insights Guide

Discover 30 insightful pet survey questions to gather valuable pet owner data and boost your pet market research and satisfaction efforts.

Pet Survey Questions template

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Introduction

The pet-care market is experiencing explosive growth, with pets increasingly becoming cherished family members. This surge underscores the importance of data-driven decisions for veterinarians, retailers, pet-food brands, trainers, shelters, and pet-tech start-ups. A pet survey is a powerful tool that helps segment audiences, identify pain points, and predict purchase intent. Common survey distribution channels include email, SMS, in-app notifications, social media, and QR codes, with optimal timing during post-purchase moments, routine vet visits, and adoption events.

Pet Ownership Demographic Survey

A pet owner questionnaire gathers baseline information on pets and owners, such as species, breed, age, and household demographics, to create accurate buyer personas.

Why and When to Use This Type of Survey

Before Product Launches: Understand your target audience to tailor products effectively.
Market Sizing Studies: Assess the potential market size and demand.
Entering New Geographic Regions: Identify regional preferences and needs.

This survey is ideal for segmenting email lists, personalizing marketing campaigns, and targeting paid ads.

Sample Questions

What types of pets do you currently have? (Select all that apply)
How many pets are in your household?
What is your pet’s primary living environment? (Indoor, outdoor, both)
Which best describes your household composition? (Single, couple, family with kids, multi-generational, etc.)
What is your approximate annual pet-related expenditure? (Range)

When adding optional questions about owner age, location, and income, ensure compliance with privacy laws.

In the United States, 63% of households own at least one pet, with 45% having multiple pets. (en.wikipedia.org)

Create your own survey

Create your survey, it's 100% free

Creating your pet survey with HeySurvey is a breeze! Just follow these three simple steps, and you’ll have a professional survey ready in no time.

Step 1: Create a New Survey
Begin by logging into HeySurvey (or start without an account if you want to try it out). Click the button below to open a pet survey template tailored for your needs, or choose to create a survey from scratch or text input. Once you pick your starting point, you’ll land in the Survey Editor where you can rename your survey to something catchy like “Ultimate Pet Owner Insights.”

Step 2: Add Questions
Next, hit the Add Question button at the top or between existing questions to start adding pet-centric queries. Choose from multiple question types like Choice (multiple or single select), Scale (for satisfaction ratings), or Text for open-ended feedback. Remember to mark essential questions as required, and sprinkle in “Other” options to capture unexpected answers. Don’t forget that HeySurvey lets you attach images, and format text for extra sparkle!

Step 3: Publish Your Survey
When you’re happy with the questions and flow, preview it to see exactly how respondents will experience it. Then, hit Publish—note that publishing requires a free account to save and access responses. You’ll get a shareable link to distribute via email, social, or embed on your site.

Bonus Step 4: Apply Branding
Make your survey feel truly yours by uploading your logo, adjusting colors, fonts, and backgrounds from the Designer Sidebar. This elevates your brand presence and makes survey-taking fun.

Bonus Step 5: Define Settings or Skip into Branches
Customize when your survey is available, response limits, and add redirect URLs for a smooth finish. For tailored respondent journeys, use branching logic to show or skip questions based on previous answers — perfect for keeping surveys relevant and engaging.

Ready to dive in? Click the button below to start with our free, customizable pet survey template!

Create your survey, it's absolutely free

Pet Health & Veterinary Care Survey

A pet feedback survey focuses on wellness routines, vet visitation frequency, preventive care, and tele-vet adoption to help clinics refine services and pet brands develop health products.

Why and When to Use This Type of Survey

After Annual Checkups: Gauge satisfaction with veterinary services.
Vaccination Clinics: Collect feedback on clinic operations.
Tele-Vet Sessions: Assess the effectiveness of virtual consultations.

This survey aids in measuring satisfaction and identifying service gaps.

Sample Questions

How often does your pet visit a veterinarian?
Which preventive treatments does your pet receive regularly?
How satisfied are you with your current veterinary clinic’s communication? (1–5 scale)
Have you used tele-vet or virtual consultations in the past 12 months?
What factors influence your choice of a veterinary clinic? (Cost, location, expertise, extended hours, etc.)

Over half of U.S. pet owners have skipped or declined necessary veterinary care in the past year, with 71% citing financial constraints as the primary reason. (petsmartcharities.org)

Pet Nutrition & Feeding Habits Survey

A pet satisfaction survey uncovers feeding frequencies, diet types, treat preferences, and purchase channels to guide product R&D and content marketing.

Why and When to Use This Type of Survey

Before Formulating New Food Lines: Understand consumer preferences.
Running Loyalty Programs: Tailor rewards based on feeding habits.
Creating Educational Blogs on Balanced Diets: Provide relevant content to your audience.

This survey helps in developing products and content that resonate with pet owners.

Sample Questions

What is your pet’s primary diet? (Dry, wet, raw, home-cooked, mixed)
How many meals do you serve your pet per day?
Do you follow any special dietary restrictions or recommendations?
Where do you usually purchase pet food? (In-store, online, subscription box)
What drives your purchasing decisions for pet food? (Price, ingredients, vet recommendation, brand reputation)

Create your own survey

Pet Product Satisfaction Survey

A pet market research survey evaluates toys, grooming tools, accessories, and smart devices after purchase to improve product design, packaging, and customer support.

Why and When to Use This Type of Survey

Post-Purchase Emails: Gather immediate feedback on recent purchases.
Unboxing Follow-Ups: Understand the initial customer experience.
Loyalty Program Milestones: Engage customers and collect insights.

This survey provides valuable data to enhance product offerings.

Sample Questions

How satisfied are you with the durability of the product? (1–5 scale)
How easy was it for your pet to engage with this product?
Did the product meet your expectations based on the online description?
How likely are you to recommend this product to other pet owners? (NPS)
What improvements would make this product better for your pet?

Conversational surveys using AI-powered chatbots elicit higher participant engagement and better quality responses compared to traditional online surveys. (arxiv.org)

Pet Behavior & Training Survey

A pet feedback survey collects insights on obedience, socialization, and behavior challenges to refine training programs, mobile apps, and educational content.

Why and When to Use This Type of Survey

After Training Classes: Assess the effectiveness of training sessions.
During Onboarding for Behavior-Tracking Apps: Understand user needs and expectations.
When Developing New Training Aids: Ensure products address common behavior issues.

This survey aids in creating resources that effectively address pet behavior challenges.

Sample Questions

What behavioral issues does your pet currently exhibit, if any?
Have you worked with a professional trainer or behaviorist?
Which training methods have you tried? (Positive reinforcement, clicker, e-collar, etc.)
How confident are you in managing your pet’s behavior? (1–5 scale)
What type of training resources would you find most helpful? (Video tutorials, one-on-one sessions, group classes)

Pet Adoption & Purchase Intent Survey

A pet market research survey measures motivations, barriers, and timelines for acquiring a new pet to assist shelters, breeders, and pet-supply retailers with demand forecasting and educational outreach.

Why and When to Use This Type of Survey

At Adoption Drives: Understand potential adopters' preferences.
Shelter Websites: Gather data on visitor intentions and concerns.
Pet Store Events: Engage with attendees to assess interest in pet acquisition.

This survey helps in tailoring outreach efforts to prospective pet owners.

Sample Questions

Are you planning to adopt or purchase a pet in the next 12 months?
What species or breed are you most interested in?
What is your primary reason for wanting a pet?
What concerns do you have about pet ownership? (Costs, time, allergies, landlord rules)
Which resources would help you make a decision? (Financing options, care guides, meet-and-greet events)

Create your own survey

Best Practices: Dos and Don’ts for Crafting High-Performing Pet Surveys

Dos:

Keep Questions Concise: Ensure clarity and ease of response.
Use Pet-Centric Language: Engage respondents with relatable terms.
Offer “Other” Fields: Capture diverse responses beyond predefined options.
Personalize with Pet Names: Enhance engagement by addressing pets directly.
Optimize for Mobile: Ensure accessibility across devices.
A/B Test Subject Lines: Increase open rates with compelling titles.

Don’ts:

Avoid Species-Specific Bias: Ensure inclusivity for all pet types.
Don’t Lump Multi-Select Questions into Single Choice: Allow for multiple selections when appropriate.
Avoid Leading Language: Maintain neutrality to gather unbiased data.
Don’t Ignore GDPR/CCPA Compliance: Protect respondent privacy and data.
Don’t Overload with More Than 12–15 Questions: Respect respondents' time to maintain engagement.

Additional Tips: