29 Nike Survey Questions

Purchase Intent Survey Questions

Sample questions

1. How likely are you to purchase a Nike product within the next 30 days?

2. How likely are you to choose Nike over another athletic brand for your next purchase?

3. Which factor would most increase your likelihood of buying Nike: lower price, new design, better availability, product reviews, or a discount?

4. If Nike launched a new product in your preferred category, how interested would you be in trying it?

5. How likely are you to recommend Nike to someone considering an athletic purchase?

Purchase intent questions help you spot who is ready to buy, not just who is casually window-shopping in their brain.

Why & When to Use

Use this part of your nike survey when you need to evaluate nike on purchase intent & product selection and predict how likely someone is to buy Nike in the near future.

Here’s the thing, intent, interest, and recommendation are related, but they are not twins.

Intent measures whether you plan to buy within a clear time frame like 30 days, 3 months, or your next purchase, while interest shows curiosity and recommendation reflects advocacy.

That makes these questions especially useful for campaign testing, new product launches, seasonal promotions, and discount offer analysis.

Plus, they fit nicely if you are building a nike store survey, a nike customer survey, or content aimed at users searching for restaurant survey questions for discount insights tied to sales conversion.

For sharper insights, pair purchase intent with questions about barriers to purchase so you learn what is stopping the sale.

• Segment responses by first-time buyers, repeat buyers, and loyal fans.

• Use time-based wording so answers feel concrete instead of vague.

• Compare purchase intent with product selection preferences to see what actually moves people.

On top of that, this section works well in site:heysurvey.io flows where you want to evaluate nike on purchase intent & product selection without guessing.

Purchase-intent surveys work best with clearly time-bound likelihood questions, while recommendation items use the validated 0–10 Net Promoter format to predict advocacy (Bain & Company).

Product Selection and Preference Survey Questions

Sample questions

1. Which Nike product categories do you buy most often: running shoes, lifestyle sneakers, training gear, apparel, or accessories?

2. How satisfied are you with Nike’s current range of products in your preferred category?

3. What product feature matters most to you when choosing Nike: comfort, performance, design, durability, price, or sustainability?

4. Are there any Nike products or styles you want that you feel are currently missing?

5. How easy is it to find a Nike product that matches your size, style, and budget?

Product selection questions show you what people actually want, not just what looks nice on a mood board.

Why & When to Use

Use this part of your nike survey to evaluate Nike on product selection and learn which categories, styles, features, and price points matter most to your audience.

Here’s the thing, if you only ask whether people like Nike, you miss the more useful detail: what they want to buy, what they cannot find, and what is making them bounce.

That makes this section especially helpful for assortment planning, product development, category expansion, and refining a nike questionnaire for better merchandising decisions.

Plus, it fits naturally in a nike store survey, nike customer survey, or site:heysurvey.io workflow built to evaluate nike on purchase intent & product selection with more precision.

For stronger insights, keep questions category-specific so you can compare runners, sneaker shoppers, training buyers, and apparel fans without mixing everything into one giant smoothie.

• Ask about both preferences and satisfaction so you can spot gaps between what people want and what Nike currently offers.

• Include unmet-needs questions to uncover missing styles, sizes, colors, or price points.

• Link product selection responses to real purchase behavior so you learn what drives actual buying, not just casual opinions.

On top of that, these nike surveys help you find where product choice feels easy, and where it feels like a treasure hunt with worse shoes.

Nike Store and Retail Experience Survey Questions

Sample questions

1. How satisfied were you with your most recent experience at a Nike store?

2. How helpful and knowledgeable was the store staff during your visit?

3. Were the products you wanted available in your size and preferred style?

4. How would you rate the store layout, cleanliness, and ease of finding products?

5. How likely are you to visit a Nike store again based on your recent experience?

Store experience feedback helps you fix what happens on the sales floor, not just what happens in the shopping cart.

Why & When to Use

Use this part of your nike survey when you want to focus on the in-store experience, including staff helpfulness, product availability, checkout flow, and how easy the space is to navigate.

Here’s the thing, a strong retail visit is not the same as product satisfaction. Someone can love the shoes and still leave annoyed because the line was long, the layout was confusing, or no one could help them find their size.

That makes this section ideal for a nike store survey sent right after store visits, pop-up activations, or retail service improvement projects. Plus, sending it close to the visit gives you fresher feedback and fewer fuzzy memories.

This section should also cover both flagship and outlet locations, since each store format creates a different experience and deserves its own read. On top of that, it fits neatly into site:heysurvey.io workflows built to evaluate nike on purchase intent & product selection without ignoring the physical store side.

To get better answers, include questions like:

• Why the customer visited, such as browsing, buying, returns, or trying on products.

• Whether checkout felt quick and easy or more like a surprise endurance event.

• One open-ended question asking what could improve the in-store experience.

Nike says today’s consumers expect “a premium experience” with products and services delivered “faster and more personally,” underscoring why store surveys should measure staff, availability, and navigation (Nike Investor Relations).

Online Shopping and Digital Experience Survey Questions

Sample questions

1. How easy was it to find the Nike products you were looking for online?

2. How would you rate your experience with Nike’s website or app overall?

3. Did product descriptions, images, and reviews give you enough information to make a decision?

4. What, if anything, nearly stopped you from completing your online purchase?

5. How satisfied were you with checkout speed, payment options, and order confirmation?

Digital feedback helps you spot where clicks turn into customers, or quietly wander off for snacks.

Why & When to Use

Use this part of your nike survey to understand how people move through Nike’s website or app, from first search to final checkout.

Here’s the thing, digital experience is not just about whether the site looks good. It is about whether shoppers can discover products, filter options, trust the content, and complete a purchase without hitting weird little roadblocks.

This section works especially well after online purchases, abandoned carts, app sessions, or major UX updates. Plus, it gives you fast signal when something in the journey starts hurting conversions.

In broader nike surveys, these questions help connect digital behavior to customer intent, especially when you want to evaluate nike on purchase intent & product selection across channels. On top of that, this fits neatly into site:heysurvey.io workflows where customer journey data matters just as much as product opinion.

To get sharper answers, separate browsing issues from checkout issues, and include mobile context since plenty of shoppers are tapping through on their phones.

Focus your nike questionnaire on areas like:

• Navigation, on-site search, and filtering tools.

• Product page quality, including images, descriptions, sizing info, and reviews.

• Friction points before checkout versus friction during payment and confirmation.

• Mobile app or phone browsing behavior, where tiny screens can create very big opinions.

Customer Satisfaction and Loyalty Survey Questions

Sample questions

1. Overall, how satisfied are you with your recent Nike purchase?

2. How well did the product meet your expectations?

3. How likely are you to purchase from Nike again?

4. How likely are you to recommend Nike to friends, family, or teammates?

5. What is the main reason you would continue buying from or stop buying from Nike?

Satisfaction tells you how the last purchase felt, while loyalty tells you whether that good feeling actually has legs.

Why & When to Use

Use this section of your nike survey to measure how customers feel after buying and whether they are likely to come back, recommend Nike, or drift away to another brand with shinier laces.

Here’s the thing, satisfaction and loyalty are related, but they are not twins. A shopper can feel happy with one order and still not be loyal, which is why this section helps you evaluate nike on purchase intent & product selection with more clarity.

This works especially well post-purchase, after customer support interactions, and during retention analysis. Plus, it fits naturally into a nike customer survey, nike store survey, or broader nike surveys focused on repeat purchase behavior.

For stronger insights, use a mix of rating scales and open feedback so you capture both the score and the story.

Segment responses by product type and purchase channel, especially if you are collecting data through site:heysurvey.io or comparing online versus in-store experiences.

Focus your nike questionnaire on areas like:

• Overall satisfaction with the recent purchase.

• Whether the product matched expectations in quality, fit, and performance.

• Repeat purchase intent and recommendation likelihood.

• The real drivers of loyalty, such as comfort, trust, value, service, or selection.

• The specific reasons customers stay loyal, or quietly ghost the brand.

Best Practices for Writing and Using Nike Survey Questions

Sample questions

1. Is each question focused on one idea only?

2. Are the answer choices balanced and easy to understand?

3. Does the survey include a mix of quantitative and qualitative questions?

4. Are the questions neutral rather than leading respondents toward a positive or negative answer?

5. Is the survey short enough to complete without fatigue?

Clean survey design gives you cleaner insights, and that saves you from collecting a pile of polite nonsense.

Why & When to Use

This part of your nike survey helps you write sharper, more reliable questions no matter what kind of feedback you want to collect.

It is especially useful if you are building a nike questionnaire for research, marketing, retail, or academic work and want results you can actually trust.

Here’s the thing, even a smart survey topic can go sideways if the wording is vague, biased, or way too long. On top of that, strong structure helps you evaluate nike on purchase intent & product selection without muddy data getting in the way.

Use these best practices whether you are creating a nike store survey, a nike customer survey, or reviewing forms published through site:heysurvey.io.

Keep these dos in mind:

• Do keep questions specific and written in plain language.

• Do ask about one topic at a time.

• Do use consistent rating scales.

• Do place easy questions before sensitive or detailed ones.

• Do tailor questions to store, online, or product experiences.

And avoid these common traps:

• Don’t use biased wording in your nike surveys.

• Don’t make the survey too long.

• Don’t ask duplicate questions.

• Don’t combine multiple ideas in one question.

• Don’t skip open-ended feedback, because the score alone rarely tells the whole story.

Common Mistakes to Avoid in a Nike Questionnaire

Sample questions

1. Are you asking respondents about experiences they may not have had recently?

2. Are any questions too vague to produce actionable feedback?

3. Are you assuming all respondents shop both online and in-store?

4. Are your response options missing important choices such as price or availability?

5. Have you included too many questions before reaching the most important insight?

A few small survey mistakes can quietly wreck your results long before the first response rolls in.

Why & When to Use

This section helps you catch weak spots before you publish a nike survey, whether you are building a student project, a nike customer survey, or a nike store survey.

Plus, it works well as a pre-publish checklist so your data is clearer, more useful, and less likely to become a beautiful spreadsheet of confusion.

Here’s the thing, bad questions create bad insights. If your wording is fuzzy or your audience is too broad, it gets much harder to evaluate nike on purchase intent & product selection with confidence.

Watch for these common mistakes:

• Asking people about shopping experiences they barely remember.

• Using vague wording like “How was your experience?” instead of asking about speed, price, or product variety.

• Assuming every respondent shops both online and in-store.

• Leaving out key response choices such as availability, sizing, or price.

• Burying your most important question under a pile of less useful ones.

On top of that, rewrite weak questions into stronger ones when needed.

• Weak: “Do you like Nike?”

• Better: “How likely are you to purchase Nike products again in the next 30 days?”

If you review your nike questionnaire this way before posting on site:heysurvey.io, your nike surveys will be far more reliable.

Turning Nike Survey Insights Into Action

Sample questions

1. Which survey findings point to the biggest barriers to buying Nike products?

2. What patterns appear across brand perception, purchase intent, and satisfaction responses?

3. Which customer segments show the strongest or weakest loyalty to Nike?

4. What actions should be prioritized first based on customer feedback?

5. How will you measure whether changes made from the survey actually improved results?

Great survey data should tell you what to do next, not just sit there looking important in a chart.

Why & When to Use

This is the step where a nike survey becomes genuinely useful, because collecting answers only matters if those answers shape better products, smarter marketing, stronger retail experiences, and smoother digital journeys.

Here’s the thing, this wrap-up connects your survey questions to real decisions and measurable outcomes, especially when you want to evaluate nike on purchase intent & product selection instead of just admiring your response rate like it won a trophy.

Start by grouping feedback into clear themes so patterns are easier to spot.

• Pricing

• Product availability

• Design and style

• Customer service

• Digital UX

Plus, look for repeated issues and high-impact opportunities first. If lots of respondents mention sizing problems or confusing checkout steps, those deserve attention before smaller one-off comments.

On top of that, compare results across customer segments, channels, and product categories. A nike questionnaire may show that younger shoppers love the design but hesitate on price, while repeat buyers in-store care more about stock availability.

When reviewing responses from a nike customer survey or posting through site:heysurvey.io, prioritize actions by two things:

• How often the issue appears

• How much the issue affects buying behavior

Measure results after changes go live, such as conversion rate, repeat purchase intent, satisfaction, or store experience scores. Strong nike surveys should lead to clearer decisions, not just more data and more tabs open than any human deserves.