31 Nike Survey Questions to Boost Customer Feedback and Loyalty

Customer Satisfaction (CSAT) Survey Questions

Why & When to Use CSAT for Nike

Nike customer satisfaction snapshots are perfect for grabbing a moment-in-time pulse straight after a purchase, a chat with Nike support, or trying out new tech in a store. Think of CSAT as the crowd’s cheer (or groan) right after a big play—it’s immediate, specific, and ready for action.

Nike uses these tailored questions to zap small, fixable snags before they ever threaten loyalty or those much-coveted repeat sales. Brands like Nike harness CSAT surveys at critical touchpoints: finishing an online order, chatting with customer care, or collecting curbside pickup.

For Nike, the power of a direct CSAT survey is in those real-time reactions—whether it’s the joy of an effortless checkout or the minor frustration with a late shipment. With fast follow-ups and a familiar 5-point scale, Nike ensures feedback is simple for you and actionable for their team.

• Short, clear questions keep things moving.
• Real-time triggers (like post-purchase emails) boost response rates.
• Every bit of feedback is a chance for Nike to sprint ahead.

Sample CSAT Questions

1. How satisfied are you with your overall experience purchasing your Nike product today?

2. How would you rate the helpfulness of our Nike team during your visit or chat?

3. How easy was it to find the Nike product you were looking for?

4. How satisfied are you with the speed of the checkout process at Nike?

5. How likely are you to make another purchase from Nike based on today's experience?

With each question, Nike captures a snapshot of fan and athlete satisfaction, dotted with actionable insights for next time.

In 2023, Nike achieved an American Customer Satisfaction Index score of 84 for its athletic shoes, surpassing Adidas. (statista.com)

Net Promoter Score (NPS) Survey Questions

Why & When to Use NPS for Nike

The secret sauce of Nike’s long-term growth? Finding out who’s really cheering from the sidelines! Net Promoter Score surveys gauge just how likely customers are to recommend Nike gear and experiences to their friends, family, or running crew—essential for tracking Nike loyalty.

Nike typically zings out NPS questions 30 days after a shoe’s been laced up, or after you hit a new milestone as a Nike Member. It’s a favorite during product launches or after big app updates, when comparison to athletic-wear competitors is razor sharp.

This approach benchmarks Nike’s buzz against brands like Adidas and Under Armour, revealing whether Nike loyalty is rising or needs a nudge. It’s a pivotal measure: friends trust friends, and NPS answers drive Nike’s reputation on and off the court.

• Post-purchase and post-milestone NPS emails keep timing tight.
• Responses help identify which fans might become Nike evangelists.
• Subtle tracking of shifts in advocacy versus rivals.

Sample NPS Questions

1. On a scale of 0–10, how likely are you to recommend Nike running shoes to a friend?

2. How likely are you to recommend your recent Nike store experience to a fellow sneakerhead?

3. Based on your experience, how likely are you to recommend Nike apparel to family members?

4. On a scale of 0–10, what is the likelihood you’d share Nike training products with your sports team?

5. How likely are you to encourage friends to try Nike’s Member-exclusive benefits?

Through these questions, Nike measures word-of-mouth magic—and tunes their loyalty programs to inspire more five-star fans.

Product Development & Innovation Survey Questions

Why & When to Use Product Feedback Surveys

Nike’s playground is innovation, so feedback is required at every mile marker. Product feedback surveys are crucial during product prototype testing, beta app launches, or preview events for next-gen gear. When Nike flirts with the future, direct fan input prevents flops and drives home runs.

Nike is famous for its “listening sessions” with athletes, fans, and even sneaker customizers. Testing out new features for the Nike Running App or next-gen Flyknit shoes? That’s when product innovation surveys swing into action. Your early take can land directly in Nike’s innovation pipeline, shaping what hits the shelves next.

• Surveys pulse during early-bird launches.
• Gather detailed insights on wear, function, and design.
• Guide what gets prioritized in Nike’s endless quest for the next wow.

Sample Product Feedback Questions

1. Which features of the Nike Air Zoom X attracted you most?

2. How would you rate the comfort and fit of this new Nike prototype?

3. What would you improve about our latest Nike app update for training?

4. Which emerging Nike technologies would you like to see in future products?

5. How innovative did you find the customization options with Nike By You?

These questions don’t just collect answers—they light Nike’s innovation pipeline on fire with direct customer inspiration.

Nike's integration of consumer polling into product development, exemplified by the Design by Japan Air Max 1 '87, demonstrates a full-circle approach from insights to shopping experiences. (consumergoods.com)

Brand Perception & Marketing Survey Questions

Why & When to Use Brand Perception Surveys

Nike’s swoosh is more than a logo—it’s a symbol that sparks emotions, movements, and conversations. Brand perception surveys dig deep to measure attitudes after a “Just Do It” celebration, a headline-grabbing ad, or a push for social impact.

Brands like Nike deploy these questions to measure the vibe after big campaigns or to sense whether fans view them as leaders, innovators, or everyday partners. With brand image and campaign resonance always on the line, timely surveys deliver insight into Nike’s cultural standing.

After every major marketing initiative or social event, Nike taps real voices to check if the intended message lands, whether it’s inclusivity, performance, or bold creativity. Only true brand feedback delivers power to shape the narrative.

• Assess recall and attitude post-campaign.
• Discover emotional triggers tied to “Nike brand image.”
• Invite creative feedback to sharpen marketing concepts.

Sample Brand Perception Questions

1. When you think of Nike, which three words come to mind first?

2. How well did Nike’s latest campaign connect with your interests?

3. What is your perception of the Nike brand image right now?

4. How do Nike’s social or environmental initiatives impact your opinion of the brand?

5. Compared to other sports brands, how does Nike’s marketing stand out to you?

These questions keep Nike’s heartbeat loud, clear, and unmistakably bold in the minds of fans worldwide.

In-Store Experience Survey Questions

Why & When to Use In-Store Surveys

Nothing beats the rush of walking into a flagship Nike store, feeling the buzz, and breathing in the new-shoe spirit. In-store surveys capture that electric moment, digging into real customer reactions right after the in-person sprint—whether it’s a premier location or an outlet gem.

Nike’s in-store questions uncover how well products are merchandised, whether associates are MVPs, and if sizing stock levels are winning or dropping the ball. After a shopper visits, Nike delivers quick surveys via QR codes, on kiosks, or by SMS—keeping it seamless for fans looking to share the love (or call out what flopped).

• Pop-up kiosks near the exit lure in-the-moment feedback.
• QR codes on receipts or store bags spark quick-fire responses.
• SMS links keep it comfy and mobile-first—just like your Nike experience.

Sample In-Store Questions

1. How would you rate the availability of your size at the Nike store you visited today?

2. How helpful and knowledgeable was the staff during your in-store visit?

3. How satisfied were you with the product displays and layout?

4. Was it easy to find check-out or get help when needed in the Nike store?

5. How likely are you to return to this Nike location based on your experience?

These concise prompts, matched with modern delivery methods, boost survey completion rates and drive better in-store wins for the next shopper in line.

E-Commerce & Nike App Experience Survey Questions

Why & When to Use Online Experience Surveys

The Nike app and online store are digital playgrounds, so even the tiniest hiccup can slow down the fun. Online experience surveys are Nike’s frontline fixers, surfacing sticky checkouts or glitches in Nike By You so they can get ‘game ready’ and stay ahead of digital expectations.

Triggered after an order ships or you finish building a custom sneaker, these questions reveal every friction point, from laggy pages to confusing filter tools. For Nike, gathering fast feedback about the e-commerce journey means more delight, fewer abandoned carts, and a better shot at digital rounds of applause.

• Surveys sent post-purchase or after customizing your kicks.
• Focus on checkout ease, personalized Nike app survey questions, and special launches.
• Details fuel rapid fixes for mobile UX and Nike.com upgrades.

Sample Online Experience Questions

1. How easy was it to customize your Nike By You sneaker today?

2. What challenges (if any) did you face during checkout on Nike.com?

3. How would you rate the app’s speed and responsiveness?

4. Did you find all size, color, and style options you needed online?

5. How clear was the product information and imagery on the Nike app or website?

Nike uses these online shopping feedback questions to catch every pebble in the virtual path before you trip over it next time.

Post-Purchase & Loyalty Survey Questions

Why & When to Use Post-Purchase & Loyalty Surveys

Nike’s relationship with athletes, runners, gym warriors, and sneakerheads doesn’t end after checkout. Post-purchase and loyalty surveys follow up after the run, the workout, or weeks of wear—delivering the intel that shapes future gear and locks in Nike membership retention.

After 30, 60, or 90 days of gear testing—or fresh Nike Run Club sessions—these surveys gauge whether that shoe, tee, or pair of leggings delivered the promised performance. They also shine a light on why a customer might stay loyal (or bounce away), guiding Nike to serve up timely rewards or fresh engagement.

• Sent at set intervals (30/60/90 days) post-purchase for deep product checks.
• Linked with Nike Run Club or Training Club app data for even deeper loyalty insights.
• Feedback here fuels retention strategies and improvements for members-only experiences.

Sample Post-Purchase Questions

1. After 30 days of wear, how satisfied are you with the durability of your Nike leggings?

2. How likely are you to renew your Nike Membership based on your latest experiences?

3. Over the last month, how well have your Nike shoes performed for your activities?

4. What could persuade you to shop with Nike again in the next season?

5. How well did Nike’s post-purchase follow-up support your product experience?

Through these questions, Nike tunes up gear durability, membership loyalty, and every post-purchase touchpoint, keeping athletes and everyday fans in the swoosh squad.

Best Practices & Dos and Don’ts for Crafting Nike Survey Questions

Building a great Nike survey isn’t a marathon—it’s a smart sprint, minus any obstacles. To keep feedback clear, actionable, and fun, Nike’s survey pros stick to some trusty rules:

Do:

• Use sport-centric, friendly language that’s as inclusive as the Nike family.
• Keep it short—less than 10 questions means more people finish.
• Lean on conditional logic (only show questions that matter to that customer).
• Offer up Nike Member rewards or points as a thank you.
• Make each question neutral—never push respondents toward a certain answer.

Don’t:

• Stuff your survey with technical jargon or insider-only talk.
• Ignore the mobile experience—Nike surveys need to be smooth on any device.
• Forget about privacy (clear permissions and transparent data use win big trust).

Quick checklist for Nike survey success:

• Is every question clear, concise, and sport-inspired?
• Is your survey mobile-friendly?
• Did you test conditional flows for different respondents?
• Are you offering a clear incentive or thank you?
• Is your privacy approach front and center?

Stick to these guiding principles, and Nike surveys will deliver the high-quality, actionable data needed to keep sprinting ahead of the pack.

Nike doesn’t just make gear—it listens, learns, and levels up. With the perfect survey questions, every product, campaign, and digital touchpoint turns into another chance for wow-worthy wins. Use these samples, sprinkle in your team’s magic, and catch the next wave of Nike greatness before it even lands. Just survey it, then do it—feedback style.