30 Hotel Survey Questions: Types, Timing & Ready-to-Use Prompts

In-Stay / On-Property Pulse Survey

Why & When to Use This Survey

For real-time delight (or rescue!) moments, the in-stay survey is your secret weapon. Sent via SMS or a gentle app nudge, these pulse-checks catch guests mid-visit—often after their first night, or seedier touchpoints like check-in or the first breakfast.

This lets you flip “guest feedback” from a post-mortem to a live intervention. If a guest’s room is too cold, coffee is missing, or signage is a confusing maze, you can swoop in while they’re still on-site to mend fences fast.

Benefits of in-stay surveys include:

• Swift solutions that turn potential complaints into glowing compliments
  
• Real-time sentiment tracking across departments (housekeeping, F&B, front desk)
  
• Increased odds of same-stay repeat business and upsells

It’s like a hospitality magic trick: fix issues before they ever become negative reviews.

Sample Questions

1. Is your room meeting expectations so far?
   
2. How responsive has our team been to your requests today?
   
3. Are you finding hotel signage easy to follow?
   
4. What could improve your stay right now?
   
5. Would you like a late checkout (yes/no)?
   
6. Is there anything special we can arrange for you today?
   
7. Do you have feedback on our amenities or services?

Implementing in-stay surveys enables hotels to address guest concerns promptly, significantly enhancing satisfaction and reducing negative online reviews. (stay-app.com)

Pre-Arrival & Booking Experience Survey

Why & When to Use This Survey

Surveys don’t have to wait until after checkout! The pre-arrival and booking experience survey is your chance to connect with guests while anticipation is still bubbling. It’s usually sent immediately after reservation confirmation, or a few days before arrival to create buzz and smooth the welcome mat.

Hotels that ace this step uncover everything from upsell opportunities to hidden booking hiccups. Was the online reservation system a breeze or a pain? Did the guest score their dream room? Any special diets or pillow preferences to note? You’ll stand out by transforming routine responses into white-glove personalization.

Key advantages include:

• Uncover booking friction before it causes cancellations
  
• Spot unique guest needs or preferences (dietary, accessibility, room type)
  
• Prompt selective, relevant upsells (spa access, airport transfers, local tours)

This early insight makes every guest feel like a VIP—before they even walk through your doors.

Sample Questions

1. How easy was it to complete your reservation online?
   
2. Did you find the room type you wanted?
   
3. What brought you to choose our hotel over others?
   
4. Do you have dietary or accessibility requirements we should note?
   
5. Which amenities would you like to learn more about (spa, tours, parking, none)?
   
6. How can we make your arrival more welcoming?
   
7. Was our website clear and helpful during booking?

Meeting & Event Attendee Survey

Why & When to Use This Survey

When your hotel hosts a corporate meeting, wedding, or conference, the event attendee survey is your blueprint for “repeat event wins.” Distribute this questionnaire after the glitter (or spreadsheets) settle to hear straight from participants what worked and what fizzled.

Capturing feedback from group guests and event planners is a goldmine for:

• Assessing physical space and comfort (room set-up, temperature, seating)
  
• Scoring your catering and refreshment options
  
• Checking the reliability of AV services and WiFi
  
• Uncovering teamwork greatness and opportunities for next-level support

Nail these details, and your venue will quickly become the go-to for every planning committee in town. Because let’s face it, nobody forgets a flawless event—or a mediocre one.

Sample Questions

1. How satisfied were you with the event space layout?
   
2. Rate the quality of catering and refreshment breaks.
   
3. Were audiovisual services reliable throughout the event?
   
4. Did hotel staff adequately support your group’s needs?
   
5. How likely are you to host or attend another event here?
   
6. What could we do to improve your next event experience?
   
7. Did our event planning process meet your expectations?

Event organizers who use surveys to collect feedback are 2.7 times more likely to report increased attendee satisfaction. (experientialexecutive.com)

Hotel Restaurant & Bar Experience Survey

Why & When to Use This Survey

Food and drink can make or break a guest’s overall impression. The restaurant and bar survey is the taste test for your reputation, sent within two hours of dining (or sneakily slipped into the bill folder). These focused surveys help you refine everything from menu design to server banter and even the lighting.

With the data you gather, you can:

• Quickly identify chef’s hits and misses
  
• Reveal service speed bottlenecks
  
• Spotlight servers who need kudos—or coaching
  
• Discover “hidden menu” faves or dishes that need a revamp

It’s a shortcut to “guest feedback” that delights chefs, boosts F&B revenue, and ensures the next meal is even better.

Sample Questions

1. How would you rate the taste and presentation of your meal?
   
2. Was your server knowledgeable about menu items and allergens?
   
3. Did your food arrive within an acceptable time frame?
   
4. How appealing was the ambience (music, lighting, cleanliness)?
   
5. What dish or drink would you like us to add?
   
6. Was your overall dining experience good value for the price?
   
7. Would you recommend our restaurant or bar to friends?

Spa, Fitness & Amenities Usage Survey

Why & When to Use This Survey

Beyond the comfy beds and breakfast buffets, your spa, gym, and pool are secret weapons for winning guest loyalty—and collecting feedback reveals why. The amenities survey, sent post-visit, unpacks what drives guests to book treatments or take a spin class (and what scares them off).

Use this insight to:

• Identify which facilities are truly dazzling—and which need an upgrade
  
• Schedule timely maintenance and deep cleans based on user feedback
  
• Uncover suggested new wellness services (from yoga to smoothie bar dreams)
  
• Pinpoint staff who go above and beyond in making wellness moments magical

Your amenities aren’t just perks; they’re core reasons for guests to choose (and rave about) your hotel again.

Sample Questions

1. How relaxing was your spa treatment environment?
   
2. Were fitness center machines in good working order?
   
3. Did staff explain facility policies clearly?
   
4. Which additional wellness services interest you (yoga, nutrition, massage)?
   
5. How clean did you find pool and locker room areas?
   
6. Would you use our amenities again next time?
   
7. Is there anything that would make your wellness experience better?

Loyalty Program Member Survey

Why & When to Use This Survey

Loyalty isn’t just about points—it’s about feeling like a cherished insider. A quarterly loyalty member survey (or post elite-tier stay) opens conversation about reward value, pain points, and ways to stand out from the sea of sameness.

Surveying your loyalty base can unveil:

• Most-loved perks and those gathering dust
  
• Friction points in the redemption hustle
  
• Undiscovered desires for new rewards or status offerings
  
• Insight into whether elite members actually feel elite (late checkout, upgrades, welcome gifts)

Done well, you’ll spot trends before they cause churn—and keep your loyalists coming back for more.

Sample Questions

1. How valuable do you find the current points-earning structure?
   
2. Were elite benefits (upgrade, late checkout) delivered as promised?
   
3. Which new reward would motivate you to stay more often?
   
4. How straightforward was the redemption process on our website/app?
   
5. Please rate your overall loyalty experience this year.
   
6. How can we improve your loyalty program in the future?
   
7. What’s your favorite perk as a member?

Best Practices: Dos and Don’ts for Crafting High-Impact Hotel Surveys

Hotel surveys are only as good as their design! The best hotel feedback questions are built to capture real insights—without boring, confusing, or annoying your guests. Short, mobile-first, and beautifully personalized surveys win every time.

Follow these winning strategies:

• Keep it under 3 minutes—brevity is the new black
  
• Personalize with guest name, recent stay dates, and room type for a warm touch
  
• Mix quantitative questions (1–10 scales, NPS scores) with open-ended gems that invite stories
  
• Sprinkle property branding throughout for a familiar feel
  
• Make all forms responsive and slick on mobile devices

And don’t forget what not to do:

• Avoid double-barreled (“How were the staff and the room?”—pick one!)
  
• Skip leading questions that tip the guest toward a certain answer
  
• Don’t launch-and-leave: respond quickly and thoughtfully to all feedback, especially when issues arise
  
• Never spam or over-survey—it’s about timing, not volume
  
• Test out subject lines and send times to see which combos give best response rates (yes, even surveys need A/B testing love)
  

Finally, remember: every “hotel guest satisfaction survey template” gives you a chance to listen, improve, and show guests you care. The right combination of questions and rapid follow-up is what transforms a one-time visitor into a champion for your brand!

Capturing guest insights is more than a hospitality ritual—it’s a roadmap to wow moments and sustainable business growth. Whether you’re targeting first-timers, VIPs, or meeting mavens, the right hotel questionnaire brings out the best in your service and staff. Pick your survey, heed the feedback, and watch your guests (and bottom line) return again and again. There’s no better investment than listening well and acting fast.