27 Holiday Survey Questions: Types, Use-Cases & Examples

Discover 30 proven holiday survey questions with expert tips for holiday feedback, customer, employee, and marketing surveys to boost engagement.

Holiday Survey Questions template

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Holiday Survey Questions: Types, Use-Cases & Proven Examples

Planning your holiday strategy? Wondering which holiday survey questions to ask, when to launch them, and how to gather actionable insights? You're in the right place! Data-driven decisions during the holiday season can significantly boost your ROI, enhance customer experience (CX), and increase engagement. Let's dive into the world of holiday surveys and explore how they can work wonders for your business.

Introduction: Why & When Holiday Surveys Matter

The holiday season is a whirlwind of activity, with consumers making swift decisions and emotions running high. Understanding their preferences and satisfaction levels is crucial. By gathering timely holiday feedback, you can measure holiday satisfaction and optimize holiday campaigns effectively. In this guide, we'll cover various survey types, each with its purpose and five ready-to-use questions.

Conducting customer satisfaction surveys during the holiday season provides businesses with valuable insights into consumer preferences and behaviors, enabling them to tailor offerings and enhance customer loyalty. (acuitykp.com)

Create your own survey

Create your survey, it's 100% free

Creating your holiday survey with HeySurvey is a breeze! Just follow these 3 easy steps to get your survey up and running:

1. Create a New Survey

Start by logging into HeySurvey or, if you prefer, jump right in without an account to try things out. Click on “Create New Survey” and choose either a blank survey or pick from a template designed for holiday feedback. Templates save time by pre-loading relevant holiday-themed questions so you can start customizing right away.

2. Add Your Questions

Use the Add Question button to insert your chosen questions. HeySurvey offers all the types you need—single or multiple choice, scale, text input, and more. Customize each question’s wording, add descriptions, and mark questions as required if you want. Don’t forget you can spice up your survey with images, like festive icons or holiday photos, from the built-in Giphy or Unsplash libraries.

3. Publish Your Survey

Once your question list is all set, hit the Preview button to see what your respondents will experience. If it looks good, click Publish to get your shareable survey link. Remember, publishing requires creating an account so you can collect and analyze responses easily.

Bonus Steps to Make It Shine

Apply Branding: Add your logo and customize colors and fonts in the Designer Sidebar, creating a festive look that matches your brand or holiday theme.
Define Settings: Set start and end dates to control when your survey is live, add a response limit, or specify a thank-you redirect URL.
Branching: Want to tailor the survey path based on answers? Use HeySurvey’s branching feature to guide respondents through customized questions, making your holiday feedback more relevant and engaging.

Ready to start? Open a perfectly crafted holiday survey template with the button below and make data-driven holiday decisions today!

Create your survey, it's absolutely free

Pre-Trip Holiday Planning Surveys

Why & When to Use

Before consumers finalize their travel or gift purchases, it's essential to gather intent and preference data. Conducting these surveys 3–6 months before major holidays or immediately after booking confirmations can provide valuable insights.

5 Sample Questions

"Which destination are you considering for your upcoming [holiday] getaway?"
"Rank the factors influencing your choice (price, weather, activities, family-friendliness)."
"What is your estimated travel budget per person?"
"How early do you usually book flights or accommodation for the holidays?"
"Which travel resources do you consult first when planning?"

In 2019, 44.4% of U.S. travelers cited cost as the most important factor affecting their vacation plans. (statista.com)

On-Site Holiday Experience Surveys

Why & When to Use

Gathering real-time feedback at hotels, resorts, attractions, or retail stores during the holiday rush allows for instant service recovery and upsell opportunities.

5 Sample Questions

"How satisfied are you with today’s check-in/checkout process?"
"Did our holiday décor enhance your visit?"
"Rate the availability of seasonal menu items."
"How likely are you to recommend our venue before your stay ends?"
"What could improve your holiday experience right now?"

Example image for holiday survey questions

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Post-Holiday Satisfaction Surveys

Why & When to Use

Sending surveys 24–72 hours after travel, shopping, or a holiday event helps gauge overall satisfaction and loyalty intent. The data collected can fuel testimonials, case studies, and retention campaigns.

5 Sample Questions

"Overall, how satisfied were you with your [Christmas/New Year] experience with us?"
"What exceeded your expectations?"
"What could we improve for next year?"
"How did our holiday promotions influence your purchase decision?"
"On a scale of 0–10, how likely are you to return next holiday season?"

Sending post-holiday satisfaction surveys within 24–48 hours after the event ensures feedback is fresh and accurate. (loopon.com)

Holiday Gift Preference Surveys

Why & When to Use

Collecting pre-season insights allows you to tailor product assortments, bundles, and gift guides. Segmenting by demographics enables hyper-personalized email campaigns.

5 Sample Questions

"Which product category tops your gift list this year?"
"What price range do you consider ‘affordable’ for holiday gifts?"
"Do you prefer experiential or physical gifts?"
"How important is eco-friendly packaging in your purchase decision?"
"Where do you usually discover new gift ideas?"

Employee Holiday Party & Bonus Feedback Surveys

Why & When to Use

Gauging staff expectations fosters inclusion and helps refine perks. Sending surveys anonymously 4–6 weeks before the event and immediately afterward ensures comprehensive feedback.

5 Sample Questions

"Which holiday celebration format do you prefer (virtual, in-person, hybrid)?"
"How meaningful was last year’s holiday bonus or gift?"
"What activities would make the event more engaging?"
"Are dietary restrictions being adequately considered?"
"What’s one thing that would make you feel appreciated this season?"

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Holiday Ad & Email Campaign Effectiveness Surveys

Why & When to Use

Validating creative resonance and channel performance within days of campaign launch allows for swift adjustments. Combining this feedback with analytics refines ongoing spend.

5 Sample Questions

"Where did you first see our holiday promotion?"
"How clear was the offer in the ad/email?"
"Did the imagery evoke the holiday spirit you associate with our brand?"
"What prevented you from completing a purchase?"
"Which communication channel do you prefer for holiday deals?"

Best Practices: Dos & Don’ts for Holiday Survey Success

Dos:

Mobile-friendly design: Ensure surveys are accessible on all devices.
Optimal timing: Send surveys at times when respondents are most likely to engage.
Festive incentives: Offer holiday-themed rewards to boost participation.
Concise format: Keep surveys under 3 minutes to respect respondents' time.
Swift action: Implement insights quickly to show responsiveness.

Don’ts:

Avoid unfamiliar jargon: Use universally understood terms to ensure clarity.
Steer clear of double-barreled questions: Ask one thing at a time to avoid confusion.
Neglect negative feedback: Address concerns promptly to maintain trust.

For more tips on crafting effective surveys, check out our survey question wording tips.

Conclusion & Next Steps

Selecting the right holiday survey questions is pivotal for understanding your audience and enhancing their experience. Ready to dive in? Download our holiday survey template and start gathering insights today. Remember, the key to successful holiday marketing lies in listening to your customers and acting on their feedback.