32 Coffee Shop Survey Questions: The Complete Guide

Product & Menu Feedback Survey

Why and When to Use Product & Menu Feedback Surveys

Excited to launch a new cold brew or swapping out your croissant supplier? That’s where a coffee menu feedback survey comes into play. Whether you’re refreshing your range of pastries, adding a seasonal syrup, or considering gluten-free bakes, pinpointing exactly what regulars crave keeps your offerings fresh.

Roll these surveys out right after a change or as you unveil new seasonal specials. Not only will you learn whether your seasonal latte survey is a hit, but you’ll save big by retiring low-selling items. Tracks and tweaks based on real feedback help ensure every menu update builds buzz—not backlash.

Using surveys for product insights doesn’t just influence what you serve; it can inspire the next cool coffee creation that guests didn’t even know they wanted. Plus, inviting input makes your patrons feel like part of your culinary team—a win-win!

Sample Questions for Product & Menu Feedback Surveys

1. Which beverage did you order today?

2. How would you rate the taste and freshness of your drink?

3. Are there any milk alternatives or flavors you wish we carried?

4. How appealing do you find our seasonal specials?

5. What new pastry or snack would you like to see added?

6. Which menu item would you recommend we keep all year round?

Direct questions make it easy for guests to get specific about their cravings and leave practical suggestions.

Implementing customer feedback surveys in coffee shops can enhance menu offerings and service quality, leading to increased customer satisfaction and loyalty. (applova.io)

Service Quality & Staff Interaction Survey

Why and When to Use Service Quality & Staff Interaction Surveys

The heart of every café beats behind the bar. A barista service feedback survey helps ensure every cappuccino comes with a side of genuine warmth and professionalism. Deploy these surveys on a weekly or monthly schedule for a regular pulse check on key touchpoints—speed, friendliness, and overall accuracy.

Linking a service survey to recurring speed of service surveys can reveal bottlenecks and highlight superstar team members. Owners love to tie feedback results directly to staff training or shoutout programs. It’s a surefire way to keep standards sky-high while celebrating standout baristas.

Don’t underestimate the power of a smile or a perfectly executed flat white to shape customer memories. A few simple questions can spotlight training needs, recognize legendary staff, and keep service standards consistent across shifts.

Sample Questions for Service Quality & Staff Interaction Surveys

1. How friendly was the barista who served you?

2. Was your order prepared correctly the first time?

3. How satisfied were you with the wait time?

4. Did any team member exceed your expectations? Please explain.

5. On a scale of 1–10, how professional did our staff appear?

6. Did our staff offer helpful recommendations if you were undecided?

Spotlighting the team behind the counter keeps morale high and standards even higher.

Ambience & Environment Survey

Why and When to Use Ambience & Environment Surveys

There’s more to a great café than just killer coffee. The café atmosphere survey shines a light on the magic (or missteps) of your space—from seating comfort to restroom sparkle. Deploy these after a remodel, when rearranging furniture, or any time you want to monitor how cozy your space feels.

Coffee shop ambience feedback speaks to the unspoken mood: Is it chill? Too loud for conversation? Not enough outlets? What about that abstract art or funky playlist? A great environment survey bundles questions covering cleanliness, décor, music, and general “stay awhile” vibes.

Nailing atmosphere encourages guests to linger, snap photos, and—most importantly—come back with friends. Regular feedback on these factors keeps your café inviting, Instagrammable, and just the right kind of memorable.

Sample Questions for Ambience & Environment Surveys

1. How comfortable did you find our seating?

2. Rate the volume and playlist of our background music.

3. How clean were the tables, floors, and restrooms?

4. Does our décor make you want to stay longer?

5. What could improve the overall atmosphere of our café?

6. Did you notice any areas that need tidying or updates?

These pointed questions uncover the small touches that transform an average shop into a favorite hangout.

A study found that 60% of customers consider a coffee shop's ambiance as important as the quality of its coffee. Source

Loyalty & Rewards Program Survey

Why and When to Use Loyalty & Rewards Program Surveys

Frequent sippers deserve a little something extra. That’s where the coffee loyalty program feedback survey steps in. Send it quarterly to café app users or cardholders to discover how your rewards drive repeat visits and what extra perks would really sweeten the deal.

Whether you’re fine-tuning point earning, trialing a referral bonus, or dreaming up a new birthday treat, a rewards app survey helps you clarify which incentives hook customers—and which ones flop. Results often inform promo campaigns and app UX tweaks for smoother redemption.

Repeat guests are your lifeblood. Listen to their wishes, and you’ll futureproof your rewards system for loyal fans and curious newbies alike.

Sample Questions for Loyalty & Rewards Program Surveys

1. How easy is it to earn points with our rewards program?

2. Which reward tiers motivate you most?

3. Have you ever redeemed a free drink or pastry?

4. What additional perks would you value?

5. How likely are you to recommend our rewards program to friends?

6. What is your favorite reward you’ve earned so far?

Curious about why some regulars haven’t activated their rewards? This survey is where you’ll find out.

Digital Ordering & Online Experience Survey

Why and When to Use Digital Ordering & Online Experience Surveys

As mobile orders become the norm, a frictionless experience is your new secret ingredient. The mobile coffee ordering feedback survey gives digital customers a quick way to spill the beans on app design, checkout pain points, and the accuracy of pickups.

Deploy these surveys in-app or by email as soon as a mobile order is completed. Focusing on the online café purchase experience helps you tackle technical bugs, monitor payment preferences, and test new features in your website or app.

Nobody wants an order lost in the ether or a clunky interface. Getting digital-specific insights means smoother processes, happier guests, and higher spend per visit.

Sample Questions for Digital Ordering & Online Experience Surveys

1. How intuitive was our mobile ordering interface?

2. Was your pickup time accurate?

3. Did you encounter any technical issues during checkout?

4. How satisfied are you with digital payment options?

5. What feature would make our app or website better?

6. Would you prefer curbside pickup or in-café collection?

6 quick questions can take your tech from glitchy to gourmet, in record time.

Market Research for New Offerings Survey

Why and When to Use Market Research for New Offerings Surveys

About to launch a new location? Considering a plant-based pastry range? Now’s the time for a coffee market research survey. This survey is a powerhouse for uncovering what customers really want—before you invest.

Run a survey like this before launching new cold-brew lines or even opening the doors of your next venue. Guests feel extra special (and you get vital new drink concept feedback to balance supply with juicy demand).

Targeted research surveys also help determine price points, product names, or the best neighborhoods for expansion—critical details no guesswork can replace.

Sample Questions for Market Research for New Offerings Surveys

1. Which of these prospective drinks appeals to you most?

2. How much would you be willing to pay for a nitro cold brew?

3. How interested are you in vegan pastry options?

4. What opening hours best suit your routine?

5. Which neighborhood should we open our next café in?

6. Would you attend a tasting event for new menu items?

Get these answers up front, and you’ll dodge expensive mistakes while making guests feel like VIP partners in your growth.

Post-Visit Net Promoter Score (NPS) Survey

Why and When to Use Post-Visit NPS Surveys

The golden metric for benchmarking loyalty? That’d be the coffee shop NPS survey. Sent 24–48 hours post-purchase, it’s a fast, low-pressure way to see who would recommend your café—and why.

The likelihood to recommend café question gets to the heart of brand advocacy, letting you compare your score with industry averages. Analyze negative feedback before it snowballs, or discover the magic touch that turns first-timers into raving fans.

Think of the NPS survey as your café’s review mirror—checking what’s behind and guiding where you go next.

Sample Questions for Post-Visit NPS Surveys

1. On a scale of 0–10, how likely are you to recommend us to a friend?

2. What is the primary reason for your score?

3. What could we do to move your rating closer to a 10?

4. Which competing coffee shop do you visit most often, and why?

5. How can we improve your future experiences?

6. Would you like to be contacted about your feedback?

A reliable NPS pulse keeps you ahead of the competition and close to your community’s pulse.

Dos and Don’ts: Best Practices for Coffee Shop Surveys

Dos

• Keep surveys short: Guests love you, but nobody has time for an interrogation.
• Offer incentives: Free pastry, anyone?
• Use clear rating scales: Stars, numbers, emojis—just keep it easy.
• Act on feedback: Let guests know their words made a difference.
• Close the loop: Always follow-up, even if it’s just a thank you.

Don’ts

• Avoid leading questions: Don’t nudge responses just to get a pat on the back.
• Don’t over-survey: Too many pings and you’re firmly in spam territory.
• Never ignore negative feedback: Take criticism as your secret sauce for improvement.

Tips

• Design surveys to be mobile-friendly: Most guests will reply on their phones.
• Segment your list: Ask barista questions to frequent guests, menu questions to newbies.
• A/B test subject lines: See what gets opened (and answered) most.
• Leverage insights: Use responses to supercharge future marketing campaigns.

Mastering these coffee survey best practices means your next set of café survey questions won’t just gather dust—they’ll actively upgrade every cup, every visit, every day.

When it comes to gathering café insights, a great survey does more than collect data—it builds relationships sip by sip. Satisfy curiosity, spark conversation, and show appreciation for every opinion. The pay-off? Happier guests, smarter decisions, and a coffee shop that stands out for all the right reasons. Now, all that’s left is to start asking, listening, and brewing up a better tomorrow—one survey at a time.