28 Valentine's Day Survey Questions to Boost Engagement

Relationship Status & Sentiment Surveys

Why & When to Use

Here’s the thing: Valentine’s Day isn’t just for couples—and not everyone is in the mood for love songs and teddy bears. If you’re a dating app, social platform, blogger, or mental health guru, understanding relationship moods opens the door to relatable, segmented content.

• Deploy these surveys in late January (catch those pre-holiday feels!)
• Great for tailoring app experiences or blog topics
• Informs match-making and marketing algorithms
• Offers a snapshot of singles, couples, and the “it’s complicated” crowd

With a finger on the relationship pulse, your messaging feels fresh—not forced. Especially when people are deciding between “Galentine’s” with friends or a full-on romantic night out.

5 Sample Questions

1. What is your current relationship status? (Single, Dating, Engaged, Married, It’s complicated)

2. On a scale of 1–10, how important is celebrating Valentine’s Day to you?

3. How do you feel about the commercial aspect of Valentine’s Day?

4. Which Valentine’s Day activity best reflects your ideal celebration?

5. Has the pandemic changed how you view romantic holidays? (Yes/No + optional comment)

A 2025 AP‑NORC poll found approximately 75% of U.S. adults planned to celebrate Valentine’s Day—over half with a romantic partner, 40% with family, and 20% with friends—highlighting its broader appeal beyond just couples source

Gift Preference & Purchasing Intent Surveys

Why & When to Use

If your stockroom brims with roses, chocolates, or quirky knickknacks, use these quick polls to find out what people really want. Gift-box curators, florists, jewelers, and subscription services can all fine-tune their selection, price points, and delivery promos by simply asking.

• Drop these on product pages or via email
  
• Best run in early February, while shopping intent is red-hot
  
• Use responses to spotlight bestsellers or launch flash promos
  
• Data helps you retire the stuff nobody wanted last year (goodbye, cactus-shaped chocolates!)

When you know what makes shoppers swoon, every product feels like a winner—not a clearance aisle orphan.

5 Sample Questions

1. Which gift format appeals to you most? (Physical product, Digital experience, Donation in partner’s name)

2. Do you prefer personalized or ready-made gifts?

3. How likely are you to purchase a sustainable/eco-friendly Valentine’s gift?

4. What price range feels “worth it” for a Valentine’s present?

5. Would free same-day delivery increase your likelihood to buy from us?

Marketing Campaign Feedback Surveys

Why & When to Use

Cupid can miss the mark. That’s why real-time campaign feedback is a must for A/B testing and nailing Valentine’s messaging that actually stirs hearts (and click-throughs). Drop a fast pulse-check survey during your campaign flight—especially in those crucial days before February 14.

• Perfect for testing landing pages, emails, video ads
  
• Run small batch “test flights” to compare responses
  
• Pivot copy, colors, or offers before prime-time
  
• Don’t miss your chance to turn meh into memorable

A little tweaking based on honest feedback can spike conversions—otherwise, you risk being the wallpaper nobody notices.

5 Sample Questions

1. Which headline makes you more likely to click?

2. How memorable is the Valentine’s Day ad you just viewed? (1–5 scale)

3. What emotion did the campaign evoke most strongly? (Love, Joy, FOMO, Indifference)

4. Did the offer feel exclusive enough?

5. How likely are you to share this campaign with friends or partners?

As Valentine’s Day approaches, U.S. consumers evaluate iconic symbols like red roses and gift chocolates more positively due to naturally occurring cultural priming (pmc.ncbi.nlm.nih.gov)

Post-Valentine Experience Surveys

Why & When to Use

Love may linger, but so do memories of a botched delivery. Sending post-Valentine’s Day surveys helps brands spot delight or disappointment—feeding both NPS and your testimonial machine.

• Send surveys Feb 15-20 to stay top-of-mind
  
• Perfect for getting real talk on service, shipping, and gift satisfaction
  
• Use for NPS, upsell seed-planting, and testimonials
  
• Plus, it’s your shot to right wrongs and keep repeat buyers

This feedback powers next year’s upgrades, ensuring every February you get fewer “never again” and more “see you next year!”

5 Sample Questions

1. Overall, how satisfied were you with your Valentine’s Day purchase?

2. Did the gift arrive on time? (Yes/No)

3. How accurately did the delivered product match its online description?

4. What could we improve for next year’s Valentine’s Day offering?

5. Would you recommend us to a friend for future romantic occasions? (NPS 0–10)

Employee Engagement Valentine’s Surveys

Why & When to Use

Let’s talk hearts at work. Valentine’s Day in the office shouldn’t feel like a forced rom-com, but it’s still a golden chance for connection and inclusion. HR pros: these surveys help you plan events that everyone wants—or skip them guilt-free if hearts just aren’t in it.

• Launch early February, with plenty of annonymity
• Helps spark ideas for events, treats, or charity drives
  
• Keeps things inclusive for singles, couples, everyone
• Extra points for getting quirky (Cupid karaoke, anyone?)

Here’s the secret: happy teams feel seen. The right survey ensures no one dreads the 14th—or feels left out of the chocolate bar.

5 Sample Questions

1. Would you like the company to host a Valentine’s-themed event or keep the day business-as-usual?

2. Which activities appeal to you? (Charity drive, Dessert bar, Craft station, None)

3. Do you have dietary restrictions we should consider for treats?

4. How important is workplace recognition of diverse relationship statuses?

5. Any suggestions for making Valentine’s Day inclusive for everyone?

Valentine’s Day Survey Best Practices: Dos & Don’ts

Creating surveys isn’t rocket science, but a few rules help you get the juiciest Valentine’s Day market research without the heartache. Want perfect insights that lead to real results?

• Do keep surveys short (under 7 minutes) to reduce abandonment

• Do segment by relationship status and spending power for sharper insights

• Do use festive visuals but maintain mobile responsiveness

• Don’t ask overly personal questions without clear opt-in and anonymity

• Don’t launch weeks after Valentine’s Day—timeliness is crucial

Get creative, but always let respondents feel respected and valued. Even the best holiday consumer insights can turn to mush if surveys feel too nosy or out of touch. Finish strong by acting fast on your findings—before Cupid aims for next year!

If you want to charm every buyer, fan, or teammate, these Valentine’s Day survey questions are a game-changer. Use them to focus your efforts and catch real sentiment. When you handle insights with care and a little flair, you become the brand that truly gets love (and sales). Jump in—because love and feedback are always in season.