25 Pizza Survey Questions to Boost Customer Feedback & Sales
Discover 40+ pizza survey questions with samples to boost pizza customer feedback, improve pizza menu, and enhance pizza delivery satisfaction.
Introduction: Why Pizza Surveys Matter
Pizza-specific surveys are essential tools for gathering pizza customer feedback, enabling pizzerias, QSR chains, food trucks, ghost kitchens, and frozen-pizza brands to enhance their offerings. By analyzing this data, businesses can improve pizza menu designs, boost customer retention, streamline delivery processes, and refine upselling strategies.
Customer Satisfaction Pizza Survey
Why & When to Use
Capturing real-time feedback through a customer satisfaction pizza survey is crucial for identifying service gaps, ambiance issues, and topping quality concerns immediately after a transaction. This approach ensures that businesses can address customer concerns promptly, leading to improved satisfaction and loyalty.
5 Sample Questions
- How satisfied were you with the taste and freshness of your pizza today?
- Which single factor most influenced your overall rating (crust, sauce, toppings, service, price)?
- Was your pizza served at the ideal temperature?
- How friendly and attentive was our staff during your visit?
- On a scale of 0–10, how likely are you to recommend our pizzeria to a friend?
These questions help gather insights into pizza taste satisfaction, restaurant service feedback, and the likelihood of customers recommending the establishment.
Implementing well-structured customer satisfaction surveys in restaurants is essential for gathering actionable feedback to enhance food quality, service, and overall dining experience. (fishbowl.com)
Create your survey, it's 100% free
Creating your pizza survey with HeySurvey is a breeze! Just follow these 3 easy steps:
Step 1: Create a New Survey
Start by logging into HeySurvey or simply jump right in without an account. Click “Create Survey” and choose the option that suits you best—either start from scratch with an empty sheet, or pick a pre-built template tailored for pizza surveys to save time and get inspired. This gives you a structured base, so you’re not staring at a blank page wondering where to start.
Step 2: Add Questions
Now, add the flavors (questions) of your survey! Click “Add Question” and pick the type that matches your needs: multiple choice for taste preferences, scale for satisfaction ratings, or text questions for open feedback. Customize each question’s wording to sound deliciously engaging—think “gooey cheese” instead of boring food jargon. You can make questions required to ensure you get key insights. Don’t forget to toss in images or fun GIFs to spice things up!
Step 3: Publish Survey
Once your survey looks and tastes just right, hit “Preview” to test the flow and fix any crumbs. When everything’s perfect, hit “Publish”. You’ll get a sharable link ready to send out via email, SMS, or embed on your website. Keep in mind publishing requires an account to save and access your responses.
Bonus Steps for Extra Flavor
- Apply Branding: Add your pizzeria’s logo and customize colors and fonts in the Designer Sidebar for a fully branded experience your customers will recognize.
- Define Settings: Set start and end dates for the survey’s availability, limit the number of responses, or redirect respondents to a special thank-you page after completion.
- Use Branching: Customize the journey where certain questions only appear based on previous answers, like asking about vegan options only if a respondent says they’re vegan.
When you’re ready to create a tasty pizza survey with HeySurvey, start by opening a perfectly crafted template with the button below!
New Menu & Flavor Development Survey
Why & When to Use
Before launching new menu items or limited-time offers, conducting a new menu & flavor development survey helps validate customer interest and preferences. This proactive approach reduces the risk of menu flops and ensures that offerings align with customer cravings.
5 Sample Questions
- Which of the following new pizza flavors excites you most (BBQ brisket, truffle mushroom, vegan margherita, etc.)?
- What unconventional topping would you like to see added to our menu?
- How willing are you to pay a premium for specialty ingredients like buffalo mozzarella?
- Rate your interest in a rotating “Pizza of the Month” program.
- What is your preferred crust thickness for experimental pizzas?
These questions provide valuable new pizza ideas, insights into pizza topping preferences, and menu innovation feedback.
A 2024 Pizza Hut survey found that 44% of consumers are willing to try unconventional pizza toppings like pineapple, chili peppers, artichokes, potatoes, and pickles. (blog.pizzahut.com)
Delivery Service Experience Survey
Why & When to Use
Sending a delivery service experience survey 30–60 minutes post-delivery via SMS or email helps uncover pain points in speed, packaging, and order accuracy that could lead to negative reviews. Addressing these issues promptly enhances customer satisfaction and loyalty.
5 Sample Questions
- Was your pizza delivered within the estimated time?
- How satisfied were you with the condition of the pizza box and sealing?
- Did the pizza arrive hot and intact (no cheese slide)?
- How polite and professional was the delivery driver?
- Would you prefer contactless drop-off as the default option?
These questions address pizza delivery satisfaction, food delivery temperature, and order accuracy concerns.
Dietary & Lifestyle Preference Survey
Why & When to Use
Conducting a dietary & lifestyle preference survey annually or after significant health-trend shifts helps tailor offerings to vegan, keto, or gluten-free diners. This approach forecasts demand for alternative crusts and dairy-free cheeses, ensuring inclusivity and customer satisfaction.
5 Sample Questions
- Which dietary plan best describes you? (omnivore, vegetarian, vegan, keto, gluten-free)
- How important is calorie information when ordering pizza?
- Would you purchase a cauliflower-crust pizza if available?
- Rate your interest in dairy-free or plant-based cheese options.
- How often do you order lighter or “guilt-free” pizzas?
These questions gather insights into vegan pizza preferences, gluten-free pizza feedback, and the demand for health-conscious pizza options.
A survey revealed that 23% of consumers would eat pizza more often if healthier versions were available. (foodservicedirector.com)
Market Research & Competitor Benchmarking Survey
Why & When to Use
Conducting a market research & competitor benchmarking survey quarterly helps understand brand perception compared to national chains and local rivals. This information supports pricing strategies and marketing messaging, ensuring competitiveness in the market.
5 Sample Questions
- When craving pizza, which brands come to mind first?
- What is the main reason you choose our pizzeria over competitors?
- How would you rate our value for money compared to others?
- Which competitor offers a feature you wish we had?
- What promotional channels influence your pizza-ordering decisions most (app, email, social media, coupons)?
These questions assist in pizza competitor analysis and provide valuable data for market research questionnaires for pizzerias.
Event & Catering Feedback Survey
Why & When to Use
Post-event, an event & catering feedback survey evaluates large orders for corporate meetings, weddings, sports parties, etc. This feedback improves portion planning, packaging, and flavor variety for future catering gigs, ensuring client satisfaction.
5 Sample Questions
- How satisfied were you with the variety of pizzas at your event?
- Did the portion sizes meet your group’s needs?
- How easy was the ordering and coordination process?
- Were the pizzas delivered and set up at the agreed time?
- Would you book our catering service again?
These questions provide insights into pizza catering services, event pizza feedback, and corporate pizza order experiences.
Loyalty & Rewards Optimization Survey
Why & When to Use
Conducting a loyalty & rewards optimization survey mid-year or before updating loyalty tiers helps maximize member engagement and lifetime value. Identifying reward preferences (free slices vs. points, birthday perks) ensures the program remains attractive and effective.
5 Sample Questions
- Which rewards motivate you most: free pizza, discounts, or exclusive flavors?
- How easy is it to earn and redeem points in our app?
- What minimum spend threshold feels fair for earning a free pizza?
- How likely are you to refer friends to gain bonus points?
- Which communication channel do you prefer for loyalty updates (SMS, push, email)?
These questions help optimize pizza loyalty programs, enhance customer retention, and increase pizza app engagement.
Dos and Don’ts of Crafting Pizza Survey Questions
DO keep surveys mobile-friendly, as most pizza orders come via phone. Ensure your survey is optimized for mobile devices to accommodate a wider range of participants.
DO use plain, mouth-watering language. Descriptive terms like “gooey cheese” are more engaging than technical descriptions such as “mozzarella quality.”
DO time surveys close to consumption for accurate recall. Sending surveys immediately after the meal ensures feedback is fresh and accurate.
DON’T overload with more than 10 questions; abandonment rises sharply. Keep surveys concise to maintain engagement and completion rates.
DON’T ask double-barreled questions. Avoid combining multiple queries into one, as it can confuse respondents and yield unreliable responses.
DO incentivize with small discounts to boost response rates. Offering a free slice or discount can encourage customers to participate in surveys.
DON’T forget to A/B test subject lines with words like “free slice” or “help us perfect our pizza.” Testing different subject lines can improve open rates and engagement.
By following these guidelines, you can craft effective pizza survey questions that provide valuable insights to enhance your offerings and customer satisfaction.
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