25 Food Truck Survey Questions to Boost Customer Feedback
Discover 30 expert food truck survey questions to gather customer feedback, boost satisfaction, and drive menu, location, and event success.
Introduction
Food truck surveys are tailored questionnaires designed to gather insights from customers about their dining experiences, preferences, and expectations. Unlike traditional restaurant surveys, these are crafted to address the unique dynamics of mobile kitchens. By collecting timely and well-structured feedback, food truck operators can drive menu innovation, refine location strategies, boost social buzz, and encourage repeat sales.
There are three pivotal moments to deploy these surveys:
- Post-Purchase: Capturing immediate reactions after a meal.
- Seasonal Menu Changes: Gauging interest in new offerings.
- Event Bookings: Understanding client needs for special occasions.
Incorporating primary keywords like "food truck survey questions," "food truck customer feedback," and "mobile kitchen surveys" can enhance the effectiveness of these surveys.
Customer Satisfaction Surveys
Why & When to Use This Survey Type
Customer satisfaction surveys are essential tools for capturing immediate diner sentiment. Deploying them right after ordering or within 24 hours via SMS or email ensures timely feedback. This approach helps in detecting service or food-quality issues early, allowing operators to address concerns before they escalate into negative reviews.
Five Sample Questions
- How would you rate the taste of your meal today?
- Was our staff friendly and efficient?
- How likely are you to recommend our food truck to friends?
- Did your order time meet your expectations?
- What could we improve for your next visit?
These questions are designed to gather actionable insights that can directly influence customer retention and satisfaction.
A study found that food truck image and employee friendliness significantly impact both customer satisfaction and word-of-mouth behavior. (emerald.com)
Create your survey, it's 100% free
Creating a food truck survey with HeySurvey is a breeze, even if you’re new to the platform. Follow these 3 easy steps and you’ll have your survey up and running in no time!
Step 1: Create a New Survey
Start by clicking Create Survey and choosing your path: either select a pre-built template designed for food trucks or start from scratch with an empty sheet. If you want a quick jumpstart, pick a template tailored to your survey type. Give your survey an internal name to keep things organized as you build.
Step 2: Add Questions
Next, click Add Question to start including your carefully crafted food truck survey questions. HeySurvey offers plenty of question types—multiple choice, scales, text input, and more. For each question, you can:
- Enter the question text (like “How would you rate the taste of your meal today?”)
- Choose if it’s required or optional
- Add images or descriptions to spice it up
You can rearrange, duplicate, or customize questions easily. Want to skip questions based on answers? Use branching to guide respondents through different paths tailored to their responses.
Step 3: Publish Your Survey
When you’re happy with the questions and look, hit Publish. You’ll get a shareable link to send out via SMS, email, or social media. Remember, publishing requires a free account so you can track responses in real time.
Bonus Step 4: Apply Branding
Make your survey pop by adding your food truck’s logo or custom colors under the Designer Sidebar. This keeps your survey visually consistent with your brand and enhances customer trust.
Bonus Step 5: Define Settings or Use Branches
Dive into the Settings Panel to set the survey’s start/end dates, response limits, or redirect customers to a special promo page after completion. Use branching to create personalized question flows, ensuring your survey feels conversational instead of robotic.
Ready to start? Click the button below to try a food truck survey template now and watch your customer feedback roll in!
Menu Development Surveys
Why & When to Use This Survey Type
Menu development surveys are invaluable when considering the introduction of new dishes or seasonal items. Gathering input before launching these items helps in prioritizing high-margin recipes based on real customer demand, ensuring that the menu aligns with customer preferences and market trends.
Five Sample Questions
- Which of these potential new menu items excites you most?
- Do you prefer plant-based, meat-centric, or mixed options?
- How important are locally sourced ingredients to you?
- What spice level do you typically enjoy?
- Are there dietary restrictions we should accommodate?
These questions aim to tailor the menu to the diverse tastes and dietary needs of the customer base.
A study of 41 mobile food vendors in Michigan found that while 72% offered at least one healthy menu item, only 20% of all reviewed menu items were classified as healthy. (bmcpublichealth.biomedcentral.com)
Location & Scheduling Surveys
Why & When to Use This Survey Type
Location and scheduling surveys are crucial for optimizing daily routes and event scheduling. By understanding customer convenience, operators can reduce wasted travel time and maximize foot traffic, ensuring that the food truck is present where and when it's most needed.
Five Sample Questions
- Which neighborhood would you like to see us visit next?
- What time of day works best for you to grab a meal from our truck?
- How far would you travel to reach us?
- Which local events should we park at this month?
- Do you follow our live location updates on social media?
These questions help in making data-driven decisions about where and when to operate, enhancing customer engagement and sales.
Pricing & Value Perception Surveys
Why & When to Use This Survey Type
Pricing and value perception surveys are essential for testing price elasticity before adjusting menu prices. Ensuring that customers feel they receive strong value for money is key to maintaining satisfaction and loyalty.
Five Sample Questions
- How fair do you find our current pricing?
- Would you pay $1 more for eco-friendly packaging?
- Which portion size feels right for you?
- What add-ons would you pay extra for?
- At what price point would you consider our meal too expensive?
These questions provide insights into customer perceptions of value, guiding pricing strategies that align with customer expectations.
Food quality and value are the most important selection attributes across all customer segments of food trucks. (sciencedirect.com)
Event & Catering Inquiry Surveys
Why & When to Use This Survey Type
Event and catering inquiry surveys are designed to qualify corporate, wedding, or festival leads quickly. Aligning menu, headcount, and budget with client expectations ensures that the food truck can deliver a tailored experience for special occasions.
Five Sample Questions
- What type of event are you planning?
- How many guests do you expect?
- What is your per-person food budget?
- Do you require vegan/vegetarian/gluten-free options?
- What date and location are you considering?
These questions help in customizing the food truck's offerings to meet the specific needs of event clients.
Post-Purchase Micro-Surveys (1–2 Questions)
Why & When to Use This Survey Type
Post-purchase micro-surveys are ultra-quick feedback tools deployed via QR codes on receipts. They boost response rates and track real-time satisfaction trends, providing immediate insights into the customer experience.
Five Sample Questions
- How happy are you with your meal today?
- Was your wait time acceptable?
- Did you find our truck easily?
- Would you order the same item again?
- One word to describe your experience?
These concise questions are designed to capture immediate feedback, allowing for swift adjustments and improvements.
Brand & Social Media Engagement Surveys
Why & When to Use This Survey Type
Brand and social media engagement surveys measure brand awareness, social proof, and content preferences. They inform influencer collaborations and loyalty campaigns, helping to build a strong online presence and community.
Five Sample Questions
- Which social platform do you follow us on?
- What type of content would you like to see more of (recipes, behind-the-scenes, promos)?
- Have you shared a photo of our food online?
- How did you first hear about our truck?
- Would you join a loyalty or rewards program?
These questions help in understanding the brand's reach and the effectiveness of its social media strategies.
Best Practices: Food Truck Survey Dos & Don’ts
Do's:
- Keep surveys mobile-friendly and under three minutes: Ensure that surveys are easy to complete on mobile devices to encourage participation.
- Incentivize participation with small discounts or freebies: Offer rewards to motivate customers to provide feedback.
- Rotate questions to avoid survey fatigue: Change up the questions regularly to keep the surveys engaging.
Don'ts:
- Don't ask leading or overly personal questions: Keep questions neutral and respectful to maintain trust.
- Don't ignore collected data—publicize improvements to close the feedback loop: Share how customer feedback has led to positive changes, showing that their opinions matter.
By adhering to these best practices, food truck operators can create effective surveys that provide valuable insights and foster customer loyalty.
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