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AI as a Tool for Enhancing Business Operations: Streamlining Marketing and Supply Chain Processes and Reducing Costs Across the Workforce

Participant Information and Consent*

Before starting the survey, please read the following information: • Purpose: This study examines the public perception of AI in the UK at a specific point in time (Spring 2025) through a cross-sectional, mono method quantitative approach. Data will be collected via a structured online survey. • Data Handling: All data will be stored securely, analyzed using standard statistical methods, and reported in aggregate form. Personal identifiers will be removed or anonymized. • Voluntary Participation: Your participation is completely voluntary. There are no negative consequences for choosing not to participate. • Consent: By proceeding, you explicitly consent to participate in this study. Please do not include any personal details in open-ended responses. • Privacy: No personal identifiers will be recorded unless explicitly agreed. Please refrain from including any identifying details in your responses.

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Age group*

18 - 21
22 - 30
31 - 40
41 - 50
51 - 60
61 - 70
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Gender*

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Expectations

This survey consist of 3 sections each consisting of 11 questions, please answer all truthfully as possible

Section 1 of 3: Quantitative Assessment of AI Usage and Perception

Consisting of 11 questions

Experience with AI Tools 1/11

Which best describes your experience with AI-based tools or applications?

Never used
Tried a few times
Regular use

Frequency of Use 2 /11

How frequently do you use AI tools in your daily life?

Daily
Several times a week
Once a week
Rarely
Never use

Areas of Usage 3/11

In which areas of your life or work do you use AI the most? (Select all that apply.)

Professional tasks
Personal tasks
Entertainment
Education

Understanding of AI Technologies 4/11

On a scale from 1 (novice) to 5 (expert), how would you rate your understanding of AI technologies?

1

2

3

4

5

From Novice to Expert

Perceived Benefits 5/11

To what extent do you agree that AI technologies provide benefits in your personal or professional life?

strongly agree
agree
neutral
disagree
strongly disagree

Impact on Efficiency 6/11*

How has AI impacted your efficiency or productivity?

significantly improved
improved
somewhat improved
no impact
somewhat decreased
decreased
significantly decreased

Comfort with Data Handling 7/11*

On a scale from 1 (very uncomfortable) to 10 (very comfortable), how comfortable are you with AI systems handling personal data?

1

2

3

4

5

6

7

8

9

10

From Least to Most

Impact on Employment 8/11*

In what ways do you believe AI impacts employment opportunities?

Strongly Positive
Positive
Somewhat Positive
Neutral
Somewhat Negative
Negative
Strongly Negative

Enhancement vs. Replacement 9/11

Please indicate your level of agreement with each statement below, On a scale from 1 (Strongly Disagree) to 7 (Strongly Agree) a) “AI can enhance human tasks.”

1

2

3

4

5

6

7

From strongly disagree to strongly agree

Enhancement vs. Replacement 9.5/11

Please indicate your level of agreement with each statement below: On a scale from 1 (Strongly Disagree) to 7 (Strongly Agree) b) “AI might replace human tasks entirely.”

1

2

3

4

5

6

7

From strongly disagree to strongly agree

Reliability of AI Decisions 10/11

On a scale from 1 (much less reliable) to 7 (much more reliable), how do you rate the reliability of AI-based decisions compared to human judgment?

1

2

3

4

5

6

7

From much less reliable to much more reliable

Recommendation of AI 11/11

How likely are you to recommend the use of AI in your field? o Scale from 1 (Not at all likely) to 10 (Extremely likely)

1

2

3

4

5

6

7

8

9

10

From Not likely at all to extremely likely

Section 2 of 3: Identifying Opportunities for Positive AI Integration

Consisting of 11 questions

AI Assistance Frequency: 1/11

How frequently do you use AI tools in your workplace or professional tasks?

Never
Rarely
Occasionally
Often
Always

AI’s Role in Enhancing Work 2/11

To what extent do you agree that AI improves your productivity by reducing time spent on repetitive or administrative tasks?

Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree

Effectiveness of AI Integration 3/11

Which areas of your work have seen the most improvement due to AI integration? (Select all that apply.)

Increased efficiency in workflow
Improved decision-making support
Enhanced collaboration with colleagues
Greater accuracy in data analysis
Automating repetitive tasks
Other

Transparency in AI Use 4/11

How important is transparency in AI decision-making for you to feel comfortable using AI in your work?

Not important at all
Slightly important
Moderately important
Very important
Extremely important

AI’s Role in Professional Growth 5/11

How has AI contributed to your learning and skill development in your profession?

Positive AI Integration Challenges 6/11

What are the biggest challenges in integrating AI positively in your work environment? (Select all that apply.)

Lack of transparency in AI decision-making
Concerns about fairness and bias
Difficulty in adapting to AI systems
Lack of clear guidelines on AI use
Over-reliance on AI

AI and Creative Problem-Solving 7/11

To what extent do you agree that AI enhances creative problem-solving in your work?

Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree

AI as a Support System 8/11

How well does AI function as a supportive tool that complements rather than replaces human skills?

Poorly
Below average
Average
Well
Exceptionally well

Understanding of AI Capabilities 9/11

Do you feel you have enough knowledge about how AI functions in your work?

Not at all
Slightly
Moderately
Very much
Completely

AI and Workplace Innovation 10/11

How likely (1) Least Likely (7) Most Likely, do you think AI can drive innovation in your field?

1

2

3

4

5

6

7

From Least to Most

Future of Positive AI Integration 11/11

What do you believe are the most important considerations for companies to successfully integrate AI in a way that benefits employees and organizations?

Section 3 of 3: Addressing Negative Perceptions of AI

Consisting of 11 questions

Overall Influence of AI 1/11

On a scale from 1 (very negative) to 7 (very positive), how would you rate the overall influence of AI technology?

1

2

3

4

5

6

7

From Least to Most

Concerns about Increased AI Use 2/11

What are your main concerns regarding the increased use of AI?

Perceived invasiveness of AI 3/11

On a scale from 1 (not at all invasive) to 7 (extremely invasive), how would you rate the invasiveness of AI systems in terms of personal privacy?

1

2

3

4

5

6

7

From Least to Most

Job Redundancy 4/11

To what extent do you agree that AI may lead to job redundancy?

Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Positive
Positive
Strongly Positive

Data Security Safety 5/11

On a scale from 1 (very unsafe) to 7 (very safe), how safe do you feel AI systems are regarding data security?

1

2

3

4

5

6

7

From Least to Most

Concerns Over Bias 6/11

How concerned are you about AI making biased or unfair decisions?

Not at all concerned
Slightly concerned
Moderately concerned
Very concerned
Extremely concerned

Lack of Empathy in AI Decisions 7/11

On a scale from 1 (not at all) to 7 (completely), to what extent do you believe AI decisions lack human empathy or understanding?

1

2

3

4

5

6

7

From Least to Most

Trust for Critical Decisions 8/11

How much do you trust AI systems to make critical decisions (e.g., in medical or financial contexts)?

Do not trust at all
Slightly trust
Moderately trust
Mostly trust
Completely trust

Need for Regulation 9/11

To what extent do you agree that AI should be regulated more strictly?

Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree

Main Risks Associated with AI 10/11

What do you consider to be the main risks associated with AI?

Limiting AI Roles 11/11

How strongly do you agree that there should be limitations on the roles AI can assume in society?

Strongly Disagree
Disagree
Somewhat Disagree
Neutral
Somewhat Agree
Agree
Strongly Agree

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