Brand Awareness & Impressions
Tell us what comes to mind when you think about [product or service category].
Which brands come to mind in [product or service category]?*
List up to three brands, or enter “None.” Please answer without looking anything up.
Which of these brands have you heard of?*
Select all that apply. Select “None of these” only if you don’t recognize any.
How familiar are you with [Brand]?*
Choose the answer that best describes you.
Where have you seen or heard about [Brand] in the past 30 days?*
Select all that apply. Select “Nowhere” or “Not sure” on its own.
What is your overall impression of [Brand]?
Rate your impression from 1 = Very negative to 5 = Very positive. Skip this question if you don’t know enough to answer.
Which qualities do you associate with [Brand]?*
Select all that apply. Select “None of these” or “Not familiar enough to say” on its own.
When did you last buy or use [Brand]?*
Choose the most recent time.
Would you consider [Brand] the next time you need [product or service category]?*
Think about your next purchase or choice in this category.
What, if anything, makes [Brand] stand out?
A few words are enough. Skip this question if nothing comes to mind.
Thank you for taking a part in this survey.
