Brand Image Survey: Understanding Perceptions and Associations

This survey aims to gather insights on how you perceive our brand, including your overall impression, feelings, and associations with it. Your feedback will help us improve our branding and better connect with our audience.

How familiar are you with our brand?*

This question assesses your level of awareness of our brand to understand the baseline of your perceptions.

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What three words best describe our brand in your opinion?*

Please choose the words that come to mind when you think about our brand. This helps us identify the core attributes associated with the brand’s image.

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How would you rate the overall reputation of our brand?*

Consider factors such as reliability, quality, and customer experience when rating.

From Very negative to Very positive
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When you think about our brand, what feelings or emotions do you associate with it?*

Your emotional response helps us understand the affective connection to the brand.

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Compared to competitors, how distinctive do you find our brand?*

This question measures how well our brand stands out in the marketplace relative to other similar brands.

From Not distinctive at all to Extremely distinctive
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What is the first thing you think of when you see our brand name or logo?*

Please describe your initial impression or association to help us understand brand recognition and recall.

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How likely are you to recommend our brand to friends or family?*

This question measures brand advocacy, which reflects overall image and satisfaction.

From Very unlikely to Very likely
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Which of the following aspects influenced your view of our brand the most?*

Select all that apply to help us identify key drivers of brand perception.

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What can we do to improve your perception of our brand?*

Your suggestions will directly inform ways we can enhance our brand image.

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Thank you for taking a part in this survey.

This is a HeySurvey survey template.