Brand Lift Survey
This survey is designed to assess changes in consumer perceptions, awareness, and attitudes after exposure to our brand campaign. Your responses will help us understand how our messaging is resonating with our audience and identify opportunities for improvement.
How familiar were you with our brand before seeing our recent advertising campaign?*
This question measures baseline brand familiarity prior to campaign exposure.
After seeing our campaign, how likely are you to consider our brand for your next purchase?*
Please indicate if the campaign influenced your purchase consideration.
What aspects of our brand stood out most to you from our advertising?
Identify elements of the campaign that made an impression.
In a few words, describe your perception of our brand after seeing the campaign.*
Share your immediate impressions or thoughts about the brand post-campaign.
Which other brands do you associate with the same product/service category as ours?
Understanding competitors in the minds of consumers helps clarify our brand positioning.
How did the advertising campaign affect your opinion of our brand?*
This question helps measure attitudinal shift resulting from the campaign.
Do you recall the main message or theme of our recent advertising?*
This tests message retention and clarity.
What, if anything, would you change about our advertising campaign to make it more effective?
We value your input on how we can improve.
Would you recommend our brand to friends or family after seeing our campaign?*
Recommendation intent is a strong indicator of brand lift.
Thank you for taking a part in this survey.
