HeySurvey survey

Title and Description of the Survey

This survey is designed to help understand best practices, challenges, and preferences around crafting effective message testing survey questions. Your input will guide how to design message testing surveys that provide clear, actionable insights on communication strategies.

What is the primary purpose of your message testing surveys?*

This helps identify the main objectives behind message testing efforts.

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Which types of question formats do you find most useful when testing messages?*

Consider formats that best capture respondent feedback on messages.

Multiple choice questions (e.g., which phrase do you like best?)
Rating scale questions (e.g., rate the clarity from 1 to 5)
Open-ended questions (e.g., what does this message mean to you?)
Ranking questions (e.g., order these messages by preference)
Demographic or segmentation questions to analyze subgroups

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When testing messages, what is the most common challenge you face?*

Understanding common obstacles helps improve question design recommendations.

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How important is it to include open-ended questions in message testing surveys?*

Open-ended responses provide depth but can be time-consuming to analyze.

From Not important to Extremely important

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Which aspects of message testing survey questions do you consider essential for producing actionable insights?*

Select all elements that improve the quality and utility of survey responses.

Clear and concise wording
Avoiding leading or loaded language
Using comparable scales across questions
Targeting questions to specific audience segments
Including follow-up questions for elaboration

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Please describe your approach to testing multiple message variants within a survey.

How do you ensure respondents provide meaningful feedback on each version?

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How satisfied are you with the current effectiveness of your message testing survey questions?*

Based on the quality and utility of data they produce.

From Not satisfied at all to Very satisfied

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What improvements or innovations would you like to see in message testing survey question design?

This helps identify emerging needs or techniques.

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Do you use any software tools or platforms specifically designed for message testing surveys?

If yes, please list them below.

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Title and Description of the Survey

What is the primary purpose of your message testing surveys?*

Which types of question formats do you find most useful when testing messages?*

When testing messages, what is the most common challenge you face?*

How important is it to include open-ended questions in message testing surveys?*

Which aspects of message testing survey questions do you consider essential for producing actionable insights?*

Please describe your approach to testing multiple message variants within a survey.

How satisfied are you with the current effectiveness of your message testing survey questions?*

What improvements or innovations would you like to see in message testing survey question design?

Do you use any software tools or platforms specifically designed for message testing surveys?

Thank you for taking a part in this survey.