HeySurvey survey

Survey Title: Understanding Cart Abandonment Behavior

This survey aims to gather insights from online shoppers who have added items to their shopping cart but did not complete the purchase. By understanding the reasons behind cart abandonment, we seek to improve the online shopping experience and reduce cart abandonment rates.

Have you ever abandoned a shopping cart on an e-commerce website?*

This question helps identify respondents with firsthand experience relevant to the topic.

What were the main reasons you abandoned your cart during your last online shopping experience?*

Please select all the reasons that applied to your situation.

Unexpected additional costs (e.g., shipping, taxes)
Complicated or lengthy checkout process
Concerns about payment security
Found a better price elsewhere
Lack of trust in the website or seller
Items out of stock before purchase completion
Just browsing / no intention to buy at the time

How did the shopping cart abandonment affect your perception of the website or brand?*

Scale measuring emotional or brand impact after abandoning a cart.

From Very Negative to Very Positive

What could an online store do to encourage you to complete your purchase after adding items to your cart?*

Please select all solutions that would motivate you to finalize your order.

Offering free or discounted shipping
Providing a clear and shorter checkout process
Sending reminder emails about your abandoned cart
Offering discounts or promo codes for completing purchase
Displaying customer reviews or trust badges
Allowing multiple payment options

How frequently do you abandon shopping carts when purchasing online?*

Understanding frequency helps prioritize interventions.

From Never to Always

During the last cart abandonment, which device were you using?*

Device type can affect user behavior and experience.

Desktop/Laptop
Smartphone
Tablet

If you received an abandoned cart reminder (email or notification), how likely would you be to return and complete your purchase?*

Measures effectiveness of recovery strategies.

From Very Unlikely to Very Likely

Are there any other reasons or experiences regarding cart abandonment you would like to share?

Open-ended for nuanced or additional feedback.