Win/Loss Analysis Survey

This survey is designed to help us understand your decision-making process throughout our recent sales engagement. Your responses are invaluable and will enable us to improve our future offerings and customer relationships.

What was the final outcome of your evaluation with our company?*

This question helps us identify whether this was a win or a loss opportunity, or if no decision was made.

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What were the most important factors in your final decision?*

Please select all that influenced your organization’s choice.

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How satisfied were you with the overall sales experience?*

Please rate your satisfaction with the responsiveness, knowledge, and professionalism of our sales team.

From Very dissatisfied to Very satisfied
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What was the primary reason you made your final selection?*

Please describe the main reason for your decision.

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Which aspects of our solution did you find most compelling?

This helps us understand our key strengths from your perspective.

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Were there any aspects of our solution that did not meet your expectations?

Learning about areas where we fell short helps us improve our product and process.

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How did our solution compare to the competition in the following areas?*

d. Overall value

From Much worse to Much better
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Who else was involved in the decision-making process?

Understanding decision influencers can help us engage the right people.

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What could we have done differently to improve your experience or increase the likelihood of a positive outcome?

Your candid feedback will help us better serve prospects in the future.

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Thank you for taking a part in this survey.

This is a HeySurvey survey template.