Brand Perception & Choice
Share what matters to you when choosing [product/service category]. There are no right or wrong answers.
Which brands come to mind when you think of [product/service category]?*
List up to three brands, starting with the first one you think of.
How familiar are you with [Brand]?*
If you have never heard of [Brand], skip to question 10.
What words would you use to describe [Brand]?
Share up to three words based on your current impression.
How different does [Brand] seem from other brands in this category?
Rate how much it stands out. Skip this question if you’re unsure.
Which qualities do you associate with [Brand]?
Select up to three. If you’re unsure, select only “Not sure.”
Compared with similar brands, where do you think [Brand] fits on price?
Think about its usual prices, rather than special offers.
Who do you think [Brand] is best suited for?
Describe the type of person or need that seems like its best fit.
How likely are you to consider [Brand] next time you choose [product/service category]?
Think about whether it would make your shortlist. Skip this question if you’re unsure.
What matters most when choosing a brand in this category?*
Select up to three priorities.
Thank you for taking a part in this survey.
