HeySurvey survey

Brand Perception & Awareness Survey

How familiar are you with our brand?*

Think about how well you know our brand, products, or services.

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Not at all familiar to Very familiar

When you think of our brand, which words come to mind?

Choose all that fit your impression best.

Trustworthy
Innovative
High quality
Affordable
Easy to use
Friendly
Premium
Other

How likely are you to choose our brand over similar alternatives?*

Please base your answer on your overall impression, not just one experience.

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Very unlikely to Very likely

Where have you seen or heard about our brand?

Select all the places you remember noticing us.

Social media
Friends or family
Online ads
Search engines
In-store or on-site
Email
News or media
Other

What is the main reason you would trust or not trust our brand?

A short answer is perfect.

How would you rate the overall quality you associate with our brand?*

This can be based on direct experience or your general perception.

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Very low quality to Very high quality

Which statement best matches how you feel about our brand?*

Pick the one that feels most true for you.

I prefer this brand over others
I like this brand, but I also consider other options
I know this brand, but I do not have a strong preference
I have heard of this brand, but know little about it
I do not connect with this brand

How likely are you to recommend our brand to others?*

This helps us understand brand loyalty and advocacy 😊

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Not at all likely to Extremely likely

What could make our brand more appealing to you?

Share any ideas that would improve your perception or interest.

Thank you for taking a part in this survey.

This is a HeySurvey survey template.