Brand Equity & Perception Survey

How familiar are you with our brand?*

Think about how well you know our brand, products, or services.

Not at all familiar to Very familiar

When you think of our brand, which words come to mind?*

Choose all that fit your impression best.

How likely are you to choose our brand over similar alternatives?*

Please answer based on your overall preference, not just one experience.

Very unlikely to Very likely

What is the main reason you remember our brand?

A short answer is perfect 😊

How would you rate our brand on the following traits?*

Please give your overall impression of the brand.

Poor to Excellent

Which statement best matches your view of our brand?*

Pick the one that feels closest to your opinion.

Where have you recently seen, heard, or interacted with our brand?

Select all that apply.

How well does our brand deliver on what you expect?*

Think about whether the experience matches the promise.

Does not meet expectations to Exceeds expectations

What is one thing we could do to strengthen your perception of our brand?

Your feedback will help us improve the overall brand experience.

Thank you for taking a part in this survey.

This is a HeySurvey survey template.