Brand Positioning Survey: Understanding Your Perceptions

This survey aims to explore how you perceive our brand in comparison to competitors, identify key attributes associated with us, and uncover areas where our positioning can be strengthened. Your honest feedback will help guide strategic marketing decisions.

How familiar are you with our brand?*

Please select the option that best describes your level of awareness and understanding of our brand.

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Which of the following best describes what our brand stands for in your mind?*

Select the single attribute or value you believe most defines our brand’s identity.

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Compared to similar brands in the market, how well do you think we differentiate ourselves?*

Please rate on a scale how distinct you find our brand’s positioning versus competitors.

From Not distinctive at all to Very distinctive
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What words or phrases come to mind when you think about our brand?*

Your spontaneous associations help us understand the core image of our brand in your mind.

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Which of the following brand personality traits do you think describe us? (Select all that apply)

Choose all traits that you feel best characterize our brand’s identity and style.

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How well does our current branding (logo, messaging, advertising) communicate our core values?*

Assess how effectively you feel our brand communications convey what we stand for.

From Not effective at all to Extremely effective
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When deciding to purchase in this category, how important are the following factors for you?*

Product innovation :1-5:

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What do you think we could do to improve our brand positioning or stand out more clearly from competitors?

Your open feedback is valuable for identifying areas to refine our positioning strategy.

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If you were to recommend our brand to a friend, what key reason would you share that reflects how you perceive us?*

This question helps understand the strongest impression or promise we communicate to customers.

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Thank you for taking a part in this survey.

This is a HeySurvey survey template.