Market Research Survey: Customer Needs & Preferences 📊

Which of the following best describes you?*

This helps us understand which types of people are most interested in this topic.

How familiar are you with products or services like this?*

Choose the option that best matches your experience level.

Not at all familiar to Very familiar

What is the main reason you would choose a product or service like this?*

Pick the biggest factor that influences your decision.

Which factors matter most when comparing different options?

Select all that apply.

How likely are you to choose a new brand if it better meets your needs?*

Think about how open you are to trying something different.

Very unlikely to Very likely

Where do you usually learn about products or services like this?

Select all that apply.

What would make you trust a brand in this category more?*

A short answer is perfect.

How satisfied are you with the options currently available in the market?*

Please think about what is available to you today, not just one brand.

Very dissatisfied to Very satisfied

What is one thing you feel is missing from current products or services in this space?

Share any gap, frustration, or unmet need you’ve noticed.

Thank you for taking a part in this survey.

This is a HeySurvey survey template.