Brand Tracking Survey
This survey aims to help us better understand how customers perceive our brand, how often they think about us relative to competitors, and how likely they are to choose our brand. Your feedback will guide our branding strategy and improvements.
How familiar are you with our brand?*
Please let us know your level of awareness and understanding of our brand.
Which of the following brands in our industry have you heard of?*
Select all the brands you are aware of, including ours.
When thinking about [product/service category], which brand comes to mind first?*
This helps us understand our position in “top-of-mind” awareness.
In the past 6 months, have you purchased any product or service from our brand?*
Please tell us about your recent purchase behavior.
Which attributes do you associate with our brand?*
Select all that apply to our brand in your opinion.
How likely are you to recommend our brand to a friend or colleague?*
This helps us measure your willingness to advocate for our brand (Net Promoter Score).
Compared to other brands in the market, how does our brand make you feel?*
Describe any emotions, thoughts, or associations you have regarding our brand relative to competitors.
In which situations or for what reasons do you typically think of our brand?
This helps us understand the contexts where our brand is top-of-mind.
What is the one thing you wish our brand would improve or do differently?
Thank you for taking the time to share your thoughts!
Thank you for taking a part in this survey.
