Your View of [Brand]
Share your honest impressions of [Brand]. There are no right or wrong answers—please skip any optional question you can’t judge.
How familiar are you with [Brand]?*
Choose the option that best describes you.
What first comes to mind when you think of [Brand]?
A word or short phrase is enough.
What is your overall impression of [Brand]?
Rate from 1 (very negative) to 5 (very positive).
Which words describe [Brand] to you?
Select all that apply. Choose “None of these” on its own.
How much do you trust [Brand]?
Rate from 1 (not at all) to 5 (completely).
Compared with similar brands, how different does [Brand] seem?
Think about what, if anything, makes it stand out.
How likely are you to consider [Brand] when you next need this type of product or service?
Rate from 1 (very unlikely) to 5 (very likely).
Which other brand, if any, would you consider instead?
Enter one brand name, or write “None” or “Not sure.”
What could [Brand] do to improve your impression of it?
Share anything you’d like it to change or do better.
Thank you for taking a part in this survey.
